Wednesday, July 31, 2019

Beethoven’s Life Outline

1. Intro: Composer Ludwig van Beethoven was an innovator, widening the scope of sonata, symphony, concerto, and quartet, and combining vocals and instruments in a new way. His personal life was marked by a struggle against deafness, and some of his most important works were composed during the last 10 years of his life, when he was quite unable to hear. He is an crucial figure in the transition between the Classical and Romantic eras in Western art music, a pianist, a composer who remains one of the most famous and influential of all composers. 2. Body:Family: Composer, pianist, Ludwig Van Beethoven, widely considered the greatest composer of all time, was born on or about December 16, 1770 in the city of Bonn, Germany. Although his exact date of birth is uncertain, Beethoven was baptized on December 17, 1770. Beethoven had two younger brothers who survived into adulthood, Caspar, born in 1774, and Johann, born in 1776. Beethoven's mother, Maria Magdalena van Beethoven, was a slender , genteel, and deeply moralistic woman. His mother was always described as a gentle, retiring woman, with a warm heart.Beethoven referred to her as his â€Å"best friend. † His father, Johann van Beethoven, was a mediocre court singer. Beethoven was born in a family in which his grandfather and father were musicians too. Beethoven's grandfather, Kapellmeister Ludwig van Beethoven, was Bonn's most prosperous and eminent musician, a source of endless pride for young Ludwig. After his mother’s death in 1787, Beethoven’s father lapsed deeper into alcoholism. As a result, Beethoven became responsible for his family. At home, little by little, Ludwig replaced his father.His father Johann, often under the influence of drink, was less and less capable of keeping up his role at the court. The young Beethoven felt responsible for his two younger brothers Carrer: Beethoven’s talent was obvious at young age. His first music teacher was his father. Although tradition has it that Johann van Beethoven was a harsh instructor, and that the child Beethoven, â€Å"made to stand at the keyboard, was often in tears†. He studied the violin and clavier with his father as well as taking additional lessons from organists around town. The musical and teaching talents of Johann were limited.Soon Ludwig learned music, notably the organ and composition by renowned musicians, such as Gottlob Neefe. Neefe recognized how extraordinarily talented Beethoven was, introduced Beethoven to Bach (also a . And at the age of twelve Beethoven published his first composition, a set of piano variations on a theme by an obscure classical composer named Dressler. In 1784, Neefe also recommended 14-year-old Beethoven be the organist of the court of Maximillian Franz. This post enabled him to frequent new circles, other than those of his father and friends of his family.In 1787 the court decided to send Beethoven to Vienna to study with Mozart. Howevever, only few weeks af ter arriving in Vienna, Beethoven learnt that his mother had fallen desperately ill, he rushed home to Bonn. After his mother’s death, Beethoven remained in Bonn and continued to carve out his reputation as the city's most promising young court musician. In 1792, Beethoven backed to Vienna to establish his career. From 1790 to 1792, Beethoven composed a significant number of works that demonstrated his growing range and maturity. By 1793, Beethoven established a reputation as an improviser in the salons of the nobility.In that year, he had also established a reputation in Vienna as a piano virtuoso. Loss of hearing, illness and death Around 1796, by the age of 26, his hearing began to deteriorate, yet he continued to compose, conduct, and perform, even after becoming completely deaf. The cause of Beethoven's deafness is unknown, probably because of even his habit of immersing his head in cold water to stay awake. In 1802, he wrote a famous text which expressed his disgust at the unfairness of life, that he, a musician, could become deaf was something he did not want to live through.Almost miraculously, despite his rapidly progressing deafness, Beethoven continued to compose at a furious pace. The most famous masterpieces in this period of time is symphonies No. 3-8, the â€Å"Moonlight Sonata,† the â€Å"Kreutzer† violin sonata and Fidelio, his only opera. Despite his extraordinary output of beautiful music, Beethoven was lonely and frequently miserable throughout his adult life. Short-tempered, absent-minded, greedy and suspicious to the point of paranoia, Beethoven feuded with his brothers, his publishers, his housekeepers, his pupils and his patrons.By 1814, Beethoven was almost totally deaf. In 1826, Beethoven caught cold, The illness complicated other health problems from which Beethoven had suffered all his life. He passed away encircled by his closest friends on March 26th 1827, just as a storm broke out. Beethoven died on 26 March 1827 at the age of 56 during a thunderstorm. Beethoven's funeral procession on 29 March 1827 was attended by an estimated 20,000 Viennese citizens. Music: Beethoven is acknowledged as one of the giants of classical music. His influence on subsequent generations of composers was profound.His work comprises more than 650 compositions. Beethoven composed in several musical genres. His works for symphony orchestra include nine symphonies, and about a dozen pieces of â€Å"occasional† music, seven concerti and only one for opera. His large body of compositions for piano includes 32 piano sonatas, 10 violin sonatas, 5 cello sonatas. Beethoven's compositional career is usually divided into Early, Middle, and Late periods. In this scheme, his early period is taken to last until about 1802, the middle period from about 1803 to about 1814, and the late period from about 1815.In his Early period, Beethoven's work was strongly influenced by his predecessors Haydn and Mozart. He also expl ored new directions and gradually expanded the scope and ambition of his work. Some important pieces from the Early period are the first and second symphonies, the set of six string quartets Opus 18, the first two piano concertos, and the first dozen or so piano sonatas, including the famous sonata, Op. 13 His Middle (Heroic) period began shortly after Beethoven's personal crisis brought on by his recognition of encroaching deafness.It includes large-scale works that express heroism and struggle. Middle-period works include six symphonies (Nos. 3–8), the last three piano concertos, the Triple Concerto and violin concerto, five string quartets (Nos. 7–11), several piano sonatas (including the Moonlight, Waldstein and Appassionata sonatas), the Kreutzer violin sonata and Beethoven's only opera, Fidelio. Beethoven's Late period began around 1815. Works from this period are characterised by their intellectual depth, their formal innovations, and their intense, highly perso nal expression.The Ninth Symphony is his last work. His famous work: Symphony No5 (Fate), Symphony No3, Symphony No9 (written when Beethoven was completely deaf), Moonlight Sonata, Fur Elise, †¦. 3. Conclusion Beethoven was one of the most famous and influential of all composers. He is in memory of everybody. The Beethoven Monumeny, Bonn, was umveiled where he was born in August 1845, in honour of his 75th anniversary. A statue to Mozart had been unveiled in Salzburg, Austria in 1842. People all over the world consider him as the giant of classical music.

Tuesday, July 30, 2019

Kelly Miller

Kelly Miller was Johns Hopkins University's  first black student. Kelly Miller was born July 18, 1863 in Winnsboro, South Carolina and died December 29, 1939. Kelly Miller was the sixth of ten children born to Kelly Miller, a free Negro who served in the Confederate Army during the Civil War, and Elizabeth Miller, a slave. Miller received his early education in one of the local primary schools established during Reconstruction and was recommended to an institute by a missionary who recognized Miller's mathematical abilities.Miller attended the Fairfield Institute in Winnsboro, South Carolina from 1878 to 1880. Awarded a scholarship to Howard University, he completed the Preparatory Department's three-year curriculum in Latin, Greek, and mathematics in two years, then attended the College Department at Howard from 1882 to 1886. Kelly Miller was a force in the intellectual life of black America for close to half a century. Miller was a mathematician, a sociologist, an essayist, and a newspaper columnist.Born in South Carolina in 1863, he worked his way through Howard University, then did postgraduate work at Johns Hopkins, the first black ever admitted to that university. Appointed professor of mathematics at Howard in 1890, Miller introduced sociology into the curriculum in 1895, serving as professor of sociology from 1895 to 1934. As dean of the College of Arts and Sciences, he modernized the classical curriculum, strengthening the natural and social sciences. Miller was a prolific writer whose articles appeared in the major newspapers and magazines of the day.In the 1920s and 1930s, his weekly column appeared in more than 100 newspapers. On African-American education policy, Miller aligned himself with neither the radicals – Du Bois and the Niagara Movement — or the â€Å"conservatives† – the followers of Booker T. Washington. Miller sought a middle way, a comprehensive education system that would provide for â€Å"symmetrical de velopment† of African-American citizens by offering both vocational and intellectual instruction. Equally active outside the university, he wrote an influential column circulated in more than one hundred newspapers across the country, assisted W.E. B. Du Bois as an editor of the Crisis magazine, and authored several important pamphlets, including â€Å"The Disgrace of Democracy: An Open Letter to President Woodrow Wilson† , and a series of essays, some of which were compiled and published as books. The best of these include From Servitude to Service , Race Adjustment , Out of the House of Bondage , and The Everlasting Stain . During the period from 1882 to 1886, while Miller attended the College Department at Howard University, he also worked as a clerk for the U. S. Pension Office for two years.Kelly Miller was appointed to the position in the Pension Office after taking the civil service examination a test prescribed by the Civil Service Act passed during the administ ration of President Grover Cleveland. Miller's greatest influence while at Howard University where his professors of Latin (James Monroe Gregory) and History (President William Weston Patton, who also taught philosophy and conducted weekly vesper services required of all students). He received a Bachelor of Science from Howard University in 1886, a Master of Arts in 1901 and a law degree in 1903.Miller continued to work at the Pension Office after graduation in 1886. Miller studied mathematics at The Johns Hopkins University from 1886 to 1887 under the direction of Captain Edgar Frisby, an English mathematician at the U. S. Naval Observatory. Frisby was also the assistant of the person who recommended Miller for graduate study, Simon Newcomb, a famous astronomer in charge o the the U. S. Naval Observatory and a Professor of Mathematics at The Johns Hopkins University. At the end of 1887, Miller asked Newcombe to recommend Miller's admission to The Johns Hopkins University to Univers ity President Daniel Coit Gilman.As Miller was to be the first African American student admitted to the university, the recommendation was decided by the Board of Trustees, who decided to admit Miller based on the university founder's known Quaker beliefs. From 1887 to 1889 Miller performed postgraduate work in Mathematics, Physics, and Astronomy. When an increase in tuition prevented Miller from continuing his post-graduate studies Kelly Miller taught at the M Street High School in Washington, D. C. , whose principal was Francis L. Cardozo.He was appointed as Professor of Mathematics at Howard University in 1890. During his service there, he introduced sociology in the curriculum and gave a new dimension to the classical curriculum during his tenure as a dean of the College of Arts and Sciences. His articles and essays were published in various magazines, newspapers and included in various famous books. He endorsed the concept of a symmetrical development through education, which o ffered both vocational and intellectual instruction. He retired as Howard University Administrator in 1935.

Monday, July 29, 2019

Managing People Workbased learning, in public service management Essay

Managing People Workbased learning, in public service management - Essay Example Different organizations employ different human resource practices all aimed at ensuring effectiveness and efficiency. West Yorkshire police is one of the public service sectors whereby human resource is applied during the recruitment and selection process. In this public service sector, the recruitment process begins when an individual applies to join this sector. An individual is eligible to apply for a job in this sector if he or she is 18 years and above with no limit being set for application. This sector usually encourages the older people to apply for jobs in this job especially because to the nature of work carried out in this sector. The normal age of retirement for a serving police officer is sixty years. During the application process, no height restrictions are imposed and the abilities of a person who is applying for the job are considered as being vital. The recruitment process is thorough and detailed unlike in most organizations. This is so because the police sector requires people who are committed and royal. The application for job posts in the west Yorkshire police unlike most org anizations applies for both external and internal candidates. The application form is usually very detailed and incorrect filling of the form may lead to disqualification. While filling the form, relevance is highly recommended with candidates required to give accurate answers to the questions. Applications which are done in the last six months are automatically rejected. Once an individual's application goes through the first stage, the candidate is called in to commence training which is a probation which takes approximately two years under which the candidate is evaluated and his or her fitness assessed to ensure he or she is fit to join the police force (Training & Development Centre, n. d). For application to be termed viable and worth of consideration in the new Yorkshire police department, there are several qualifications which a candidate must have. One of the qualifications is that he or she should have been convicted or even cautioned by the court for serious crimes like rape, murder or even kidnapping. Also, offences which may have resulted into prison sentences and offences which are recordable also make one to be disqualified to join the police force. Tattoos which the west Yorkshire police feels that they undermine the authority and dignity of the constable's office or are numerous, garish or prominent may make an application to be rejected. Tattoos should not lead to provocation or even offend the citizens and other colleagues at workplace. Good health as well as fitness is prerequisites before joining the police force especially because of the nature and kind of work that is carried out by the police. However, this does not disqualify the disabled persons an d necessary adjustments are made to accommodate them if the disability cannot tamper with such an individual's work. Political allegiance can also make a person's application to be rejected by the new Yorkshire police. Individuals belonging to the British national party and other such organizations which may contradict diversity or led to racial inequality are also disqualified and thus their applications are

Sunday, July 28, 2019

Globalization Essay Example | Topics and Well Written Essays - 250 words - 10

Globalization - Essay Example Globalization also allows businesses to take up cost cutting measures by outsourcing production to countries where they can avail the benefits of cheaper labor, raw material, equipment, processing etc. that being said, operating in an international market also poses a number of threats some of the major ones being compliance to laws of specific countries of operations and increased competition For example, Nike outsourced its production to Asia and was criticized greatly for not considering the significant amount of child labor used in the factories there. Thus, the need have a strategic competitive edge is imperative for success in this era of globalization. For governments, globalization is seen as a threat as well as an opportunity. On one hand it hampers the growth of local industries and adds the aspect of uncertainty to the economic construct of a country. This is why many countries make it difficult for foreign companies to enter and operate in the home country, as a measure to protect their local industries to promote self-sufficiency For example; China has restrictive import policies so that the local industry does not suffer as a result of increasing trade. On the up side, globalization opens doors to trade and investment, boosting the economy (Imf.org). It also allows greater consumer power of choice and the influx of foreign business helps in the development of technology and communication locally. Lastly, it helps in countries to maintain positive relationships with each other, contributing to world peace and regional harmony like the trade relationship between US and European Union aimed at bringing both regions together th rough trade. Agreements like the transatlantic trade and investment partnerships regulate and support such trade

Saturday, July 27, 2019

Next Marketing Strategy Case Study Example | Topics and Well Written Essays - 5000 words

Next Marketing Strategy - Case Study Example The company designs, manufactures and sells clothes under the brand name 'Next' and targets people between the age group of 20 to 40. Since its expansion drive in 1999, the company had to close down its international outlets that were managed by it directly, and has since then concentrated on franchising options for the overseas markets. It operates in well over 20 different countries. Since 1999, the company's primary activities have been progressing along two major sections namely retail clothing and catalog sales. The retail section of the company contributes to around two thirds of the company's income. It was around 821 million in 1999. Moreover, the company has also adopted the policy of closing down smaller stores and has been in favor of opening superstores. Under its 'Next catalog' banner, the company offers the service of enabling customers to order products using a catalog, after which the purchased products are delivered to the customer's home. In fact, this method of sho pping (under the next brand) has become ingrained in the minds of the common Briton. One of the primary differences between other companies and next happens to be the fact that the latter focuses on the middle class customers. It designs and markets affordable clothes that are contemporary unlike other retail houses such as marks & Spencer that produces fashionable garments under various brand names. Likewise, the company has also adopted the policy of designing its clothes under its watchful eye, but in an attempt to cut down costs, it has been getting the goods produced in countries such as china, where the cost of production is comparatively much cheaper. The production operations are handled by the company's house in Hong Kong. The company has also started offering financial services under the next brand credit financing. In spite of these branches, retail and catalog sales continue to be the two main contributors to the company's revenues. The current trend and pattern of expansion of the company suggests a pattern similar to the one that Marks & Spencer had been following a little while earlier (except the approach of in-country production followed by M&S, which proved costly). Many industry experts predict that he company today stands at a crossroad, where speculating where the company would be faced in the near future would be extremely hard to figure out. The company now holds just a little over half of the stores it used to own way back during the 80s and most have been closed down as a result of next finding itself unable to manage such a large chain. Moreover, during that period of the 80s and the 90s, the company was not ale to register any significant rise in sales as a result of these expansions. The stagnant UK market since the last decade has forced the company to turn towards overseas markets, which is regarded by many as a moderate policy. The shutting down of small shops, paving the way for bigger store s has helped it manage its operations in a better manner, which is evident from the fact that the company's revenues started to climb since the move was taken. The most notable points about the company and its operating environment are as listed below: 1. End of international expansion in 1999 as a

Friday, July 26, 2019

Case study Analysis Essay Example | Topics and Well Written Essays - 1250 words

Case study Analysis - Essay Example Leadership usually follows a number of theories and practices due to which, the leaders are different from one another. Application of a theory is related to the personality of a leader as he or she adopts a theory after analyzing according to his or her persona. Leaders are highly important persons in an organization and they have a strong impact on the organization and its employees. No one can reject the influence of the leaders, as they are the one who have to lead a certain group in order to help the organization in terms of making income or gaining success (McGovern et al, 2008). The employees working under the leaders are more dedicated to their leaders as compared to the organization because of the convincing style of leadership of the leaders. There are eight leadership theories that can be considered as the most credible and convincing in terms of the concept of leadership in various organizations (Wagner, 2005). Firstly, according to great man theories the qualities of lea dership in some persons are inherent means they born by having leadership skills. Secondly, trait theories are based on that some persons are leaders because they inherit the leadership characteristics. After then, contingency theories are based on that type of leaders, which have an ability to change their style of leading according to the environment (Wagner, 2005). After that, situational theories are based on leaders should have the ability to select best leading style in different situations. After that, behavioural theory is based on that men learn leadership qualities through experience and learning (Wagner, 2005). Afterward, participative theories are based on the leader’s participation and contribution from group members that encourage them to give their 100%. Subsequently management theories (transactional theory) are based on management, organization and group performance (Wagner, 2005). According to management theory, leaders appreciate their subordinates by givin g praise or promotion for their good work and give punishment for their bad work (Wagner, 2005). Afterward, relationship theories (transformational theories) are based on relationship between leaders and followers. These types of leaders motivate their followers by helping them in task, but also have a requirement from the followers to give the all potential in the task (Wagner, 2005). 2.0. Case Study Analysis 2.1. Leadership Paradigms, Leadership Location and Leadership Substitutes at SAP In SAP (Systems, Applications and Products in data processing), the major and main head of the organization is its Chief executive officers (CEOs). The leadership at SAP is much committed and influence people to be a part of the organization. The main vision of sap is to provide software solution and business problems. SAP is a global organization but the head office of SAP is located in Walldrof Germany. SAP is driven by its two major boards, an executive board and an extended management board. S AP has seven layers of management and it is more profitable to have seven layers of management, it also makes it hierarchical. As SAP is managed by its self management teams, there is always a substitute for each of the management. But in case of leadership 2.2. Followers and Retention at SAP All the employees in SAP are very much important for the organization and the company does not discharge the people because of the less knowledge about the new developments and techniques. On the contrary, company tries

Economics Essay Example | Topics and Well Written Essays - 1000 words - 33

Economics - Essay Example Macroeconomics focuses on the international and national economic trends. Neoclassical economics pursues economics through means of demand and supply models, which determine prices on the basis of subjective preferences of consumers and producers. Neoclassical economics depends on subjective preferences in determining prices. Sustainability is associated to the quality of life in a society. It determines whether the environmental, social and economic systems, which make up the society, are offering a productive, meaningful and healthy life for the current and future generations. Sustainable development is the growth, which satisfies the requirements of existing generations without compromising the capability of upcoming generations to satisfy their requirements. There are three features of sustainable development; economic sustainability, environmental sustainability and social sustainability. Environmental sustainability is described as sustenance of life supporting systems. Economic sustainability is described as sustenance of economic capital. It refers to the maximum amount of revenue, which may be spent without diminishing future consumption. Social sustainability is described as sustenance of social resources. Sustainable growth should integrate these categories of sustainability and employ them in ensuring that development is sustainable. There are developments of the new economic ideas in the modern economy. The world economy has experienced various economic conditions and new ideas are evolving, complementing the traditional economic ideas. The following are the alternative economic ideas in the modern economy. First, modern economies are considering shifting from outsourcing to in-sourcing. Economies are encouraging local production to enhance domestic employment. Another idea includes the accessing of wealth of the locals; information and communication technologies are changing

Thursday, July 25, 2019

Practical report in molecular biology Essay Example | Topics and Well Written Essays - 2000 words

Practical report in molecular biology - Essay Example DNAs that are prepared in this way may then be analysed by a method called gel electrophoresis. This involves the use of electric currents to facilitate the separation of linear DNA molecules through a gel support, usually consisting of the polymer agarose or polyacrylamide. These polymers form a molecular sieve that permit the DNA to pass through at a rate that is approximately inversely proportional to the log of the molecular weight as measured in kilobase pairs (Kb). The current initiates the movement of DNA from the site of application to the positively charged cathode as the negatively charged phosphate groups in the DNA molecule are drawn to the cathode by electrostatic attraction. If DNA fragments of Known molecular weight are electrophoresed simultaneously thre molecular weight of the DNA fragments generated by restriction enzyme digestion may be ascertained by comparing their rate of mobility with that of the standards of known molecular weight. This is usually calculated b y preparing a graph representing the log of the molecular weight of DNA standards versus the measured distance traveled beach band in millimeters (mm). The distances of the unknown fragments is measured and their molecular weights are determined by locating the position these measured distances are located on the graph. Restriction enzyme digestion of DNA followed by gel electrophoresis is a commonly used method for preparing DNA maps and determining the molecular weights of unknown DNA samples. The DNA used in this experimental protocol was obtained by culturing bacteria (E.coli) that contain plasmid DNA. Two types of plasmids were prepared from E.coli, designated plasmid X and Y. After the plasmid DNA was extracted from the bacterial cells, it was then digested with restriction enzymes, which are capable of making double stranded cuts in DNA molecules at specific

Wednesday, July 24, 2019

Slavery a Comparative Analysis Essay Example | Topics and Well Written Essays - 1500 words

Slavery a Comparative Analysis - Essay Example Stanley Elkin was born in the 1930s in New York, and later became a Jewish American writer and a short tale novelist. Stanley Elkin is the writer of Slavery: A Problem in American Institutional and Intellectual Life (1959), describing the narration of slavery in Americas work was described as the most controversial and faced a lot of criticism. His writings motivated mostly by Tannenbaum’s study of slavery in North America and Brazil, â€Å"Slave and Citizen (1948)†, compared his study with the modern world to establish why the American slavery was exclusive. He died in May 31, 1995 after suffering multiple sclerosis since 1960. James McPherson was born in October 11, 1936 in valley city, North Dakota. He is an American civil war historian and is the George Henry '86 Professor Emeritus of United States olden times at Princeton University where he has taught since1962. He placed an added fifty years into learning American Civil war, in 1982; he wrote the ordeal by fire d escribing the American civil war. ... rson’s ordeal by fire describes the societal, economic, political and ideological differences that led to a disastrous and intermediary event in American history. Modernization theme is carried out all through the book. McPherson explores the origin of war; slavery associated with war and at the start of war itself and later describes the consequences of the war. He disputes that the war and rebuilding were part of the stages in America’s modernization and that the Republican Party was the motivating force behind the idea of modernization. He proceeds to associate modernization with religion whereby Protestants were its main supporters while Catholics and southerners were against the idea of modernization, thus the vast difference between North and South America in terms of development. Stanley Elkin’s slavery book emphasized that there is a coercive nature in slavery and used the Nazi resemblance to make comparisons. Elkins focused on the effects because of slav ery and the effects the camps had on the slaves too, which made them become more resistant, hence the harsh treatment by the slaveholders. He compared the slavery in the south to Nazism and in many ways, the slaves in the North were far much better than those in the south (Elkins, 1959). The shared mechanism that he believed emerged in both institutions was â€Å"infantilizing trend of complete authority†. They were referred to as property of their slaveholders. Elkin suggested that a major part of North American slavery lacked traditional checks of religion and law on the power of slave owners. Elkin combined knowledge of the history of the holocaust and slavery, he compared the outcome of the holocaust with American slavery something the earlier historians had left untouched. The religious society also

Tuesday, July 23, 2019

Introduction to Business Law Essay Example | Topics and Well Written Essays - 2000 words

Introduction to Business Law - Essay Example In matters concerning offer and acceptance, communication is of paramount importance. In the given case, Eddie telephoned Adele on Monday to ask for quote for the delivery of 12 wild boar piglets to the Eagle Pub. This is not an offer. It is a mere inquiry and it does not amount to an offer. Adele informed Eddie that the piglets would cost ?1,100 each and would be delivered on Thursday morning at a cost of ?150. This is again just a piece of information and not an offer. Eddie was satisfied with the price but wanted the delivery to be made on Wednesday. From the facts, the conduct of Eddie is such that it can be construed that this was an offer. Adele promised to give an answer on the next morning via fax. She sent a fax next morning confirming that the delivery was possible on Wednesday and it would cost ?13,350 in total. According to the given facts, Eddie was not in his office on Tuesday morning. If the courts are convinced that the aforementioned offer by Eddie was a valid offer, his absence from his office on Tuesday morning would be immaterial. A question can be raised whether Adele’s fax’s communication to Jane was enough. It would also be immaterial. It is because of the establishment of ‘Postal Rule’. In Adams v Lindsell 1818 EWHC KB J59, the defendants offered the plaintiffs through a letter to sell some fleeces of wool and asked them to answer via post. The plaintiffs received the letter late due to misdirection but posted their acceptance right away. Before their acceptance could reach the defendants, the defendants contracted with another party to sell the wool. Almost a similar scenario was encountered in Henthorn v Fraser 1892 2 Ch 27. The courts, therefore, specified a definite time of acceptance via post. The acceptance of an offer would be deemed to have been made when the letter of acceptance is posted and is out of the power of the offeree. This rule can also be stretched to communications with fax. Adele’s acceptance was made when she sent the fax to Eddie’s office. It does not matter whether Eddie saw the fax or not. Since the offer was accepted, the object was legal, both parties had consideration and there was an intention to create legal relations, a contract had formed and was legally binding on both the parties. It had formed at the time when the acceptance was made. Eddie is wrong in his thinking that he owes nothing to Adele. His contract with Peter is a breach of contract with Adele. He can be sued for damages by Adele for his breach of contract. The damages would amount to a sum that puts Adele in such a financial position in which she would have been if there was no breach by Eddie. However, Adele would not be able to recover the loss of ?400. It is because the loss was too remote. In Hadley v Baxendale 1854 9 Exch 341, the defendant contracted to take the plaintiff’s mill shaft to London where it was to be used as a model to build a new one. Due to defendantà ¢â‚¬â„¢s fault, the shaft was returned late and it caused the plaintiff to lose profits. The plaintiff sued to recover damages for loss of profits. It was held that the loss caused was too remote and it could not have been recovered. Therefore, by the application of above case, Eddie would not have to compensate Adele for lost profits of ?400. Answer 2 In the given case, Adele went to Bambi Stores Ltd to purchase some animal feed. She was absolutely unalarmed and unwarned when she was hit by a fork-lift truck driven by

Monday, July 22, 2019

Orthodox Jewish family Essay Example for Free

Orthodox Jewish family Essay (1) Remember the Sabbath day, to keep it holy. Exodus 20:8 Describe in detail the way in which a fully observant Orthodox Jewish family would keep this mitzvah. You should explain the symbolism of the various ceremonies and rituals where relevant Shabbat is the only Jewish holiday enjoined by the Ten Commandments, making it an especially important one to the whole family. It is observed on the seventh day in commemoration of the seventh day on which God rested after completing the Creation, and of Gods role in history and his covenant with the Jewish people. Along with all Orthodox Jews, the family are strictly obligated to sanctify Shabbat at home and in the synagogue. They will all avoid work on this day and will engage in worship and study. The Talmud specifies the activities which they are to abstain from and, being Orthodox, the family would say that anything resembling these is work and is therefore forbidden on Shabbat. They stop their creative work in order to reflect on the powers God has given, making sure they make the right use of them. A member of the family, usually the mother or father, will use a Jewish calendar, diary or newspaper to find out the precise time Shabbat begins on that Friday evening. This is because it varies from week to week and it is therefore uncertain to which day the period between sunset and nightfall begins. Knowing the correct time is important to the whole family to ensure they are observing the rules for Shabbat for the exact length of time God expects from them and because the time division follows the biblical story of creation: And there was evening and there was morning, one day (Genesis 1:5). Shabbat lasts from sunset on Friday evening to sunset on Saturday. Before Shabbat each member of the family will carry out the necessary preparations so that they wont need or want to undertake any of the forbidden activities. For example, the mother will have prepared all the meals needed because God said it was important to have three meals during Shabbat, but that they should still abstain from growing or preparing the food. Modern technology has made this easier because the Jews are able to put their meals in slow cookers and although the parents arent able to create a fire or turn on the heating, they are able to set a timer for the heating. The light on the fridge is also taped up so that the fridge can be opened without breaking the Shabbat rule, not to create fire or light. It is usually the mother that thoroughly cleans the house and gets all the necessary shopping beforehand because cleaning is seen as work and is therefore forbidden. The use of a car is also forbidden, so the parents will be unable to drive to shops. Collecting food is also seen as work because the Israelites had to collect manna in the wilderness. The whole family must have prepared their clothes for the day, because the mother is unable to iron or sew. Children must have completed any homework or jobs that have to be done, before the Friday evening, because the completion of work and writing is also forbidden. The children must also be able to leave school early (especially during winter) in order to ensure they have enough time to arrive home before Shabbat begins. If either of the parents have jobs, they must make sure that everything important is completed and that they wont need to speak to colleagues because they are unable to use the phone or machines such as computers and fax machines. The Shabbat table must be laid by the family beforehand because the meal that they share on the Friday evening is very important, even members of the family that have left home try to return for this meal because it unites them. Each member of the family has a bath before sunset and wears their best clothes, for the meal. All members of the family will try to wear some white to symbolise purity and hope. It is important to the whole family to abstain from these activities, and many more, during Shabbat. This is because the Talmud lists them as forbidden and says that God made the seventh day holy by resting after making the world, therefore the opportunity to rest is the mark of being free and Shabbat offers this opportunity. The Shabbat preparations involve everyone in the family, from the youngest upwards because, although there are synagogue services to attend, the main focus of Shabbat revolves around the home and is a day for the family to share together. In preparation for the approaching day of holiness, the woman of the house must light white candles before the sunset. This not only welcomes Shabbat, but it also symbolises peace coming into the house, joy, blessing and serenity, because God created light. For the family, the home is central to the celebration of Shabbat and this is an important duty for the woman. She will then recite the berachah of God, all in hope of driving away any sorrow and unhappiness. The father then takes an important role in welcoming the Shabbat. He says a special blessing over bread and wine and the emphasis of the family is expressed by blessing the children and reciting proverbs in honour of his wife. A fathers blessing is very important for the Jews because Abraham began the custom with their ancestors. The males in the family will attend an evening service in the synagogue. The service is attended to welcome Shabbat as a bride. The husband is the Jewish people. The women do not attend this service because it is felt that their place is at home at this time. They are also very busy with preparations and the rituals they partake in to welcome Shabbat. The men greet each other by saying Shabbat shalom, which wishes them a good and peaceful Shabbat. They also say hymns and psalms and recite blessings, like Kiddush, over wine. The Shabbat celebratory meal is eaten on the Friday evening. Each Friday morning, usually, the mother will bake fresh Challot (sweet braided loaves) because as it bakes it produces an amazing aroma that fills the house and reminds the family that Shabbat is on its way. Everybody washes their hands as a symbol of purity to give Shabbat the best welcome possible. Before the meal, after the father has blessed the family, he recites the prayer of holiness so that each member of the family is involved, by saying Amen at the end of each blessing. Kiddush begins the meal because it sets a special atmosphere and gives a sense of occasion. Kiddush is said because it is an important way of sanctify the meal. One of the adults in the family will recite part of the Genesis; this has the importance of teaching the children because it speaks of God resting after creating the world. This helps the family understand the importance of Shabbat and sticking to its rules. Throughout the meal, many items are present and many actions take place that are an important part of the festival. A white tablecloth is laid out on the family dining table before the meal, symbolising the purity. The woman of the house, or whoever has prepared the meal, must ensure it is eaten with the best cutlery and crockery because it is important that the family welcome the Shabbat with the utmost significance and treat it like a queen or bride. Two candles are used to give extra brightness than usual and to symbolise the extra or double soul that each member of the family has on Shabbat. This number of candles also has many other meanings that different members of the family will believe in. The adults present often believe that it symbolises the number of parents in an ideal family and the different commandments that have to be observed on Shabbat. The family may also believe it is an important symbol of past (creation) and future (exodus). Two loaves are placed on the table, and blessings are said over them. The double portion is an important reminder of when the Israelites were in the wilderness after the Exodus and a double portion of Manna was left for them so that they wouldnt have to collect any on Shabbat. The loaves are covered by a cloth called a Hallah, symbolising the dew over the manna. This is important because it makes the meal even more special and precious to the family. The hallah dressed the bread like a bride and protects its sensitivities. The two loaves, that the family eat, must be plaited to represent God, Israel and the Torah which are important when bound together in the bread because they are mutually dependant, showing the family that the three cant exist without each other. After the blessings, a piece of bread is dipped in salt and given to each member of the family. The parents or children will often have invited guests to this special meal and they are also given a piece of the salted brea d because hospitality is always greatly important to the Jewish faith and its festivals. The knife that is used to cut the bread for each member of the family is covered during the meal because the knife is a weapon of war and violence. The parents want to protect the children from this and emphasise that Shabbat is a time of peace and harmony. During the meal, a plaited candle is always present to symbolise Gods omnipresence and the potential in every human being. After the meal a special grace is said by a member of the family and Bible stories are told to the children to spread joy and happiness whilst they learn. The whole meal and the preparation involved is extremely important to the whole family because it brings them together on one of the most important days of the week and reminds them of their dependence on God for all that is good in life. Sometimes the family may sing songs at the table, which emphasise the joy and togetherness that Shabbat brings. On Shabbat morning the whole family will attend a synagogue service, which is one of the most important and central parts of the festival. It is the chief bond uniting the family with each other and other Jews. The parents ensure that the service is attended because it keeps the family as part of a worshipping community. It is often three hours long for everyone to fully appreciate the importance of the holiday. The males and females will sit separately during the service. The parents arent allowed to use the car during Shabbat, so the family are likely to walk to the synagogue together. The Rabbi leads the family and others in prayer, during the service. The men of the family refrain from wearing their Tefillin whilst praying because Rabbis say that Shabbat is a sign of Gods relationship with the Jews and no other sign is required. Every Shabbat one, or maybe two, scrolls are taken out of the Ark and as it is opened each family member will join the congregation in singing the first line of the Shema. The scroll is then carried round the synagogue with great rejoicing. The men will kiss their tallit as they touch the passing Torah, before it is taken up to the bimah. Having the Torah read to the Orthodox family, from the bimah, is very important because it reminds them of the altar in the Temple. The father may be involved in carrying the scroll and other members of the family may be called up to read or recite a blessing. If a boy in the family has had his 13th birthday during the previous week he celebrates his Bar Mitzvah during this service. This is a Jewish custom and makes the birthday extremely special for the young boy and his family. This is all a very important part of the service, especially for the family, because it involves them in the joy and gives them a sense of identity. The readings, by members of the congregation, are said before or after a portion of the Torah is read. This is then followed by the chanting of the Haftara. Psalms are also read to the whole congregation, by the Rabbi, during his sermon. These readings are all very important to the family because Jews look upon the Torah and Shabbat as Gods two greatest gifts to them. Kiddush is said again at the end of the service as an important blessing. As the family leave the synagogue they wish each other and, members of the congregation, Shabbat Shalom. This wishes them the peace of Shabbat. Often guests will be invited back to the familys home for the afternoon because hospitality is a great feature of Shabbat and the religion. Attending the service each week helps them to show their dedication to God and ensures the day is lived as a celebration and not an annoyance. The synagogue service is usually held in the morning, leaving the family with the afternoon free to enjoy the Shabbat holiday. A lunch is often eaten similar to the meal eaten the night before. Kiddush is again said over Challot to sanctify the remaining hours of the holiday and keep them just as special as the rest. The festival forbids many things, but there are still plenty of activities each member of the family can partake in. They may set time aside in order to study the Torah, this will remind them about what matters most to Jews the family and the Torah. They will spend time, during Shabbat, thinking about what God intends human life to be because Jews realise that it is important to God that there is human co-operation. All Jews want to help make the world a better place, and the family may spend this time thinking of ways in which they can achieve this. This can also be done in the synagogue during an afternoon service, if the family want to attend. If not, they may choose to go for a walk to spend more time together because family is seen as very important. If the adults are feeling particularly social, they may hold a gathering at their home to express outwardly the happiness inherent in the Shabbat holiday. Hospitality has also been very important to Jews because it is a custom that occurs in many festivals and goes back to the times of Abraham, so friends and family are invited. The group entertain them selves with drama, community discussions, lectures and singing. The children can play games and music. Usually the mother or father will provide refreshments that can be offered round by themselves or the children, in order to complement the congenial atmosphere and perpetuate the Talmuds recommendation to eat three full meals that day. As the day draws to an end, a special ceremony is held in the familys home to mark the end of Shabbat. It is said at any time after nightfall in order to give the day a departing ceremony. This is to show how special and important it is to them. They may choose to attend this ceremony at their local synagogue, to give a sense of socialism and community, instead of at home. Wine and candles are used to welcome the Shabbat and the same symbols are used for its departure. A chosen member of the family will say a special blessing called the Havdalah, which means division. It is said to emphasise the idea of separation (between light and dark, sacred and the profane, Israel and other nations and Shabbat from weekdays). It praises God for all these separations. The family then chant two other blessings, the first over sweet smelling spices and the second over a lighted candle. The spice box is passed around each member of the family, in the hope that the deeds of the next week will be sweetened. The spices are also important for the family to be able to remember Shabbat throughout the week, by the sweet scent of the spices. The lit candle is a very important symbol for the departure of Shabbat because fire can now be kindled, after having been forbidden for the past day. Each member of the family then spreads their hands towards the light to express the thought that light is Gods gift and is too be used to good purpose. It also reminds them that the first thing God created was light. With the end of Shabbat, the first day of creation begins. The family have used all five senses of smell, sight, taste, hearing and touch throughout this ceremony and this heightens the spirituality of the festival. The mother or father will end the ceremony by putting out the candle with the wine as the rest of the family sing songs that ask for help and for the arrival of the messianic age. (2) Discuss the ways in which the lives of this family will be affected by their observance of this mitzvah, and the reasons why they are enthusiastic about keeping the traditional Sabbath practices alive in modern times. The familys lives will be affected in many ways by their observance of Shabbat. It is the most difficult mitzvah of the year and will put each member of the family under pressure. There are lots of ways in which the festival can be very difficult and many Orthodox Jews would feel that although it is a day meant for rest it actually makes life more stressful, by having to fit it in around the busy, hectic lifestyles of todays society. The word Sabbath means rest, but in the home of an Orthodox family a great deal of work has to be done before the day. Friday becomes busier than any other day of the week and this puts the family under more stress to get everything completed on time. The whole house must be cleaned, food cooked and all jobs finished before sunset. Someone in the family also has to take even more time out in order to find the exact time in which Shabbat begins that week. This has to be done before Friday evening and can be difficult because the time is only displayed on some Jewish calendars and newspapers. This causes extra stress before the day has even begun. Orthodox women are not obliged to pray during Shabbat, wear the Tefillin or read the Torah at the services so it seems that the festival is easier for them and has less effect on their lives, but this is not so because there is lots that they are obliged to do. They must always keep to the traditional guidelines to set a good example to the children. It is usually the women who have to take time off work and important jobs in order to prepare for Shabbat. They must cook the meal, clean the house, light the candles and carry out traditional rituals like the removing of a piece of dough whilst the bread is baking. Women work more these days and preparation for Shabbat can be virtually impossible or can make their lives very hectic, making it difficult for them to obtain certain jobs and complete work on time. The men in the family are obliged to attend the Synagogue on Friday evening to pray, whereas the women arent. This could have the effect of dividing the family on an occasion which is meant to be joyous and bonding occasion. This may be difficult for the younger men in the family because they will see their sisters and mothers being able to stay at home on the Friday evening. As with the adult women, the men will also have to take time off work to observe the Sabbath in the traditional way and this can cause stress over the early or late completion, or worry over what is happening whilst they abstain from work, because they are unable to communicate via technology like the telephone and computer. Traditional observance of Shabbat will affect the choice of job the adults make because they have to ensure that they will be able to take at least a whole day off, each week. Using the car is forbidden and even using public transport, which means that the parents cant travel any distances a nd therefore cant make any important trips. This can have bad affects within businesses because it prevents problems from being solved as quickly as possible. Taking this time of work can cause a reduced wage, which can have a disastrous effect on the whole family. Life can be even more expensive if you have a family and so they would need as much money as possible. This could make it difficult to find enough money to buy essentials and pay the bills. To make things worse Shabbat can be an expensive holiday to have each week because to for an Orthodox family to observe it, they would need the correct bread and candles, good crockery and posh clothes. The family would also lose even more money by having to abstain from creativity, which means leaving the heating and lights on for the whole day, if they dont have timers. Not only do the candles cost money but they are a hazard to have in a family home. The constant lighting and close contact could cause a fire, effectively ruining homes and lives. They are also dangerous to have around children, especially the very young or babies. If accidentally left unattended the candles could cause the death of a child. The many forbidden activities on a traditional Shabbat could make the parents feel as though they are wasting a day because they are unable to get on with important jobs around the house. Even the children may feel they are wasting homework time. Not being able to work would have a very bad effect on teenagers because they would be unable to revise for important exams and would lose a day each week for coursework. University and sixth form students are unable to write essays and coursework over this time. This could ultimately affect their school and exam results, which affects their lives and futures. Children often have to leave school early, especially during winter, because it is a tradition to be home before sunset so that you can welcome in the Shabbat with the family. This can cause them to miss important information and work each week. It also puts them under stress to catch up on missed work, at the same time as new work. Teenagers and sixth form students are unable to get Saturday jobs, so they have less money than their friends and less to pay school fees. This can make life even more of a struggle during their education. This Orthodox family may have to abstain from doing things which they enjoy, during this free time, because they have been defined as work. This can be very frustrating because different people consider different things as work. Sometimes people choose to do things which are hard work to others, because they enjoy them. This makes it hard to abstain from doing these, whilst they have all this free time. The laws of Shabbat mean that food and milk cant be heated for babies. This can make it difficult for parents to feed them and if they dont get the correct food and nutrients it can cause health problems in the future. In todays society, a traditional Shabbat can have a particularly restrictive affect on children and can cause boredom, which leads to resentment against the festival and even the religion. If there are no afternoon activities planned and no television or computers allowed the day can become very boring. Modern society relies on things like television and computer games as a form of entertainment; it is very difficult for children to give this up each week. They are unable to participate in many weekend activities like other children their age and this can have a depressing affect on children, causing them to feel left out and isolated. It can also lead to bullying or loss of friends, which can have a devastating affect on children. Teenagers cant go shopping or even use mobile phones, causing them to feel isolated or cut off from society and their friends. Taking part in traditional rituals and practices on Shabbat can make the children, and even the parents, feel like an exhibit, different and as though they are not normal. Shabbat often doesnt fit in with local cultures and modern society work practices. This is made even worse by the fact that the Christian Sabbath, which is the majority, celebrate Sabbath on the Sunday. They can see everyone else going out and leading what society sees as a normal life. This can encourage bullying and a lack of enthusiasm for the festival. There are just too many rules to follow and all the dos and donts make the Jews sound weird to other people, affecting their lives in the community and creating a problem for the family, in distinguishing what can and cant be done. Using the car is forbidden on Shabbat, making the day even more difficult for the family, especially if they have young children or elderly or disabled members of the family. This means that walking long distances can become an almost impossibility. In Orthodox, traditional observance the family are meant to walk no further than 1 and 3 quarters miles. This is still a long distance and will tire certain members and make the trip feel like a chore. This also means that, to keep this rule, the family have to buy a house within this distance from a synagogue. This reduces their choice and can leave them feeling unhappy with the area they live in. However, for an Orthodox family, the Jewish rules become such a complete way of life that they cant and wont break the traditional observance, despite any restrictions and difficult effects it has. Tradition- doing things the way they have always been done- is very important in Judaism. It comes every week and is an important reminder of Gods creation. Shabbat itself symbolises the covenant God has with the Jewish people and this emphasises why they are so enthusiastic about keeping traditional practices, they feel these practices thank God , praising him for the covenant and creation, and help them feel closer to him. Despite the pressures involved, Shabbat is so unique that it must be respected by behaving differently, to differentiate it from the rest of the week, there are also many positive ways in which the day affects the lives of each member of the family and causes them to be enthusiastic about observing it in the traditional way. They festival has so many benefits for the family, heightening the enthusiasm. Orthodox Jews hold very firmly to the teachings of the Torah because they were revealed by God to Moses. The observance of Shabbat is the fourth commandment. This rule came from God, so strict Jews, such as this family, have no objections against it and enjoy the challenge Shabbat creates, seeing it as a necessity to their religious faith. Many Jews would say that all the festivals are wonderful occasions and Shabbat provides a discipline to life which brings family togetherness, right from childhood and this is seen as a wonderful thing. The adults in the family are particularly enthusiastic about keeping the tradition of a day of rest, because it allows them to set time aside to study the Torah and Talmud. This is important to them for guidance in life and to learn new things, whilst enabling them to pass their Jewish knowledge to the children. Shabbat affects the way in which the next generation of Jews will develop because the parents are more able (through the festivities) to teach their children a sense of values and pass on what is believed to be right. The children will realise a sense of right and wrong, what is of real value in life and how people should behave. Shabbat is also a time for relaxing with the family. Nowadays, many people live highly stressful lives. People work too hard and Shabbat gives them time to remember whats really important in life. They are continually hurrying to get things done and families seldom have time to just be together. Shabbat is like calling time out, everything stops and an incredible peace descends on the family. A traditional Shabbat is important to them because they are able to spend time together in an unhurried, relaxed atmosphere. The family like to keep it traditional and abstain from work to feel relieved, happy and to aim for better spirituality, whilst feeling better physically. The opportunity to rest is the mark of being free, and the family know a traditional Shabbat offers this. This increases their enthusiasm for the holiday because it is enjoyable and they are able to talk about what has happened to each of them during the week. This is a nice change from always watching the television, ensuring that the family dont become more and more distant from each other. They want to keep it traditional, as their Jewish ancestors would have celebrated it, because their heritage is extremely important to them and is wonderfully satisfying. It is keeping Jewish culture alive and unites the family with all Jewish communities in the world to give them security and a sense of identity. Children may find the day restrictive, but most parents will try not to make it so. After a hard working week the whole family look forward to Shabbat because its a pleasure to come together, relax, eat a meal together, be able to talk and have some time to read without interruption. Some Jewish families feel pressurised to have certain objects at Shabbat, like fine cutlery or a white tablecloth, but the traditions and nature of the festival teach the family that its not the objects, but the actions that are important. Its having the loaves of bread on the table, not what covers them that matters. Many Orthodox Jews are enthusiastic about the practices of Shabbat each week because it is a day out of the twentieth century for a change. A day of rest and relaxation. All the traditions like candles, songs, a special meal affects each individual. It provides a sense of wellbeing and fulfilment, as though everything they do is right. This means they enjoy life more and have something to look forward to each week. It is a festival primarily enjoyed in the home, which affects the lives of the family in a very positive way and is important because the home is a very special place in the Jewish faith. It is the central point of the religion and is of great spiritual and physical importance because it is where we learnt to talk, walk, feed and play. This reflects on how the family feel about Shabbat. Instead of feeling like they are being cooped up inside all day, they feel there is much to learn and share. They are able to have a celebratory meal together and even invite friends and re latives, to be hospitable and make it more enjoyable. During the meal, the family are able to have deep and interesting discussions lasting long into the night. It is quality time, a time of connection, communication and inclusion. The women are especially enthusiastic to observe the tradition of candles and the lighting, because it is seen as a lovely sharing time which brings mums, daughters, grans, friends and guests close in the warmth and beauty of the moment. It is important to them, to know that Jewish women all over the globe do the same thing, and that gives a wonderful feeling of unity. Baking home made Challot for Shabbat is very satisfying for the women in the family. They are still able to keep the tradition, even if they are unable to bake their own, because it is easy to buy some from tasty Jewish bakeries that are now around. The celebratory meal fills the house with many wonderful aromas of traditional Shabbat food, including from the lunch for the next day, this increase the enthusiasm of everyone involved and especially entices the children to keep the festival traditional, whilst reminding and teaching everyone present of their dependence on God for all that is good in life. As technology progresses, keeping the traditions of Shabbat has become easier for the whole family, which makes them more enthusiastic to observe it as it always has been. For example, the family may eat a dish called cholent for lunch. This will be left to keep warm on the stove, the low flame of which will be covered with a sheet of metal called a blech. This covers the flame and controls of the stove, as no cooking is allowed over the entire Shabbat. Modern appliances have made it much easier for Orthodox Jews to keep to the rules of Shabbat, which inevitably increases their enthusiasm for keeping the holiday traditional. For example, timers can be set for things like the heating and lights so that they dont have to be left on for the whole of Shabbat. This saves the family money that would have cost previous Jews. Machines can be programmed to do things at certain times, like cookers and even computers, so essential work may not be missed. The synagogue plays a very important part in Jewish worship. This is part of the reason why the family are enthusiastic to keep the festival traditional, by attending special services to worship God. The Friday evening study services at the synagogue help the family to better understand the Torah and how to live your life, the service will not only help them to strictly observe Shabbat, but it also brings the congregation together and the family can be more social, making new friends or just spending time with ones they already know. The children can also attend youth services and groups that help them meet with other Jews their own age. They can learn about fun things surrounding Shabbat and it helps them realise that although Saturday is a special day out for their non-Jewish friends, it is just as special, in so many ways, to the Jews. As well as attending these services, the children can also conduct their own, which would be more appropriate to their interests and much more suit able and interesting for the youths of the congregation. This also helps them to become practically involved with the religion as well as giving them key skills in preparation, speech giving and co-operation which are very important. The services during Shabbat are especially important to young boys, because the first Shabbat after their 13th birthday is when their Bar Mitzvah is held. They are especially enthusiastic to keep it traditional around this time because it is a celebratory custom that has been conducted since the time of Abraham. The Orthodox family would have found their home near to a synagogue, because walking there each Shabbat is a tradition they would want to keep. By not using the car for a whole day each week, the family are saving money that non- Jews wouldnt. This makes them more enthusiastic to keep the tradition of only walking, to travel, on Shabbat. The walk can have a very positive effect on the family, giving them time to spend together and a chance to walk rather than constantly depending on the car, because life is always a rush. It slows life down, giving each individual a chance to think. After the services there are lots of afternoon activities that take place to prevent boredom. These will often happen in the home. The children and parents can get much enjoyment and happiness out of this hospitality. They make new friends, feel part of the community and can play games or show off certain talents in drama and singing. These activities are fun and still keep to the rules of Shabbat. This makes it seem less restrictive and encourages the family to keep it traditional. The free afternoons are also a perfect time for the children to importantly widen their knowledge on the religion. Any festival has its negative effects on those that observe all its rules, but despite these the family are still enthusiastic about keeping the traditional Sabbath practices alive because they can all become involved and enjoy the festivities of their unique day. It is important for parents to bond with their children and to encourage them to do something different when they find it difficult to abstain from televisions and computers. Children may find it particularly difficult and separating from their friends, but it helps them to learn that if your friends are truly genuine and caring, they will respect your religious beliefs as part of who you are. Its a day so different from all the others, that gives each member of the family a sense of identity and by keeping the traditions they can all find their own place in the religion, knowing they are spending the day as their older relatives always have done. They know that, by observing traditional practices, Jews around the world are doing the same things and this emphasises their sense of identity and helping them to feel part of a community. When they are in the homes of other family members or friends, during Shabbat, they know that each ritual will be the same and this provides a welcome structure for the whole family. So to be able to spend a holiday at a friends or relatives house and see the same candles, the same bread and the same wine focuses the mind, to create something beautiful out of very basic objects is very satisfying. (3) For religious people, every day should be holy. Do you agree? Give reasons for your opinion and show that you have thought about different points of view. You must refer to Judaism in your answer. I believe that in religion, every day should be treated as holy because, especially in Judaism, the whole life is directed towards thinking about and putting into practice their faith in God and observance of his guidelines. There are days of the year on which holier rituals are carried out and more time is spent reflecting on the religion, but every day of the week involves activities that are important to the religion and are considered holy. The faith of a Jew is incorporated into every day of their life, giving each one a special holiness because of its dedication to God. The covenant that God created between himself and the Jews is the reason for this. By following the lifestyle advocated by God: And you shall do that which is proper and good in the eyes of Hashem, The Jew is commanded to be holy and to create holiness in themselves. They can experience and contribute to the holiness through many actions. They feel that as a sign of gratitude and commitment every aspect of everyday should be sacred and set apart. They also believe that actions which arent considered holy or being carried out for God should not be done. On an average day, Jews will be thinking about God, their religion and how they should act, which already makes the day more sacred and holy to them, but they aill also partake in lots of rituals that set time apart for remembrance, thanks or even just thought. Even the home, in which every day is spent, is considered holy because of the mezuzah, a parchment scroll on which two passages are written. These command the Jew to write Gods words on the doorpost, setting it apart from other houses. It is a constant reminder of God and his Torah. By having mezuzah in the house as well they can make every room sacred for God. They touch it and then their lips when they enter or leave the room. It is then a permanent visual aid, reminding them of Gods commands in their home life. A typical Jewish day is the best example of the way Jews want every day to be holy. Prayer is not simply something that happens in the synagogue once a week but it is an integral part of everyday life. They are constantly reminded of Gods presence and of their relationship with him because they continually pray to him. The first thought in the morning, even before they get out of bed, is a prayer thanking God for returning their souls to them. The holiness and sanctity continues throughout the day because there are prayers to be recited before enjoying any material pleasure, such as eating and before performing any mitzvah, such as washing and lighting candles. They will also pray whenever something good or bad happens and before they got to bed. These are known as berakhot and have to be said at least 100 times each day to increase the holiness and acknowledge God as the ultimate source of all good and evil in the universe. These prayers are said in addition to the formal ones which are recited three times a day, every weekday. This is to dedicate as much of the day as possible to thought about God and to increase the awareness of the role he plays in their lives. If they only pray when they feel inspired then not every day would be set apart for God. The Talmud states that it is permissible to pray in any language, nut to pray in Hebrew adds a special importance and holiness to each day. Reciting in Hebrew is important because it is the pure essence of Jewish thought and is a responsibility they undertook as part of the covenant made with God. It is also considered a holy language because of its intrinsic characteristics. As well as praying in Hebrew, every time they pray they face Israel. This makes it extra sacred because the Land of Israel is more holy than all other lands. A Jewish day completely revolves around their religion and keeping it holy. This is partly due to the comprehensive way of life, filled with rules and practices that affect every aspect of life: what they can and cannot eat, what they can and cannot wear, how to groom themselves, how to conduct their business and most importantly, how to treat God. These rules and practices are known as Halakhah and is the Jewish law. It gives spirituality to each day and gives all trivial acts a religious significance. They are constantly reminded of their faith and so it becomes an integral part of their entire existence. The daily rituals, I am about to explain, are laws of the Halakhah, instituted in the Torah to keep every day, between holidays, holy. Kashrut is the body of Jewish law that deals with what they can and cannot eat and how it must be prepared and eaten. They call this keeping kosher and it is something the Jews will do every single day of their lives. This involves the maximum removal of blood from their meat and not mixing meat with milk. This is because the Torah commands thou shalt not boil a kid in its mothers milk. Every day, great trouble is put into observing this law, making sure they are not cooked or eaten together. It is observed with exact care as a means to self discipline and purity. This shows their obedience to God and it elevates the simple everyday act of eating into a religious ritual. Even the dinner table, used regularly each day, is holy because it is compared to the Temple altar. A Jew that observes the laws of kashrut cannot eat a meal without being reminded of the fact that they are a Jewish. A Jew will ensure that time is set apart each day to study the Talmud and Torah. They learn more about the religion and achieve guidance in life, whilst proving their commitment to God and keeping his mitzvah. They are able to spend thinking only of this and none of the material things in life, which is very holy and sacred to them. At the heart of the Halakhah is the unchangeable 613 mitzvot that God gave to the Jewish people in the Torah. The Jews keep to all mitzvah (commandments) that apply to them. For example, every day Jews observe the mitzvah to recite grace after meals because the Torah has told them to and that it blesses the Lord. It is also performed out of respect for God and to make the day holier for him because he has ultimately provided them with the food they need to survive. As well as prayer each day, Jews will often visit the synagogue by themselves or with the family, to bring extra holiness to each day. They dont just visit the synagogue for special services and festivals; instead they often go to just pray and be closer to God. Prayer in the synagogue brings them closer to God and allows their mind to be completely focused on God rather than things that are happening in the home. There are many items worn during prayer in the synagogue that are of great significance to each day and the sacredness of prayer. There are three items worn by adult male Jews, each time they pray, as reminders of God and their obligations to him. The first is a prayer shawl, called a Tallit, a white, square or rectangular garment made of wool or silk. The most important feature of it is the fringe tzizit in each four corners. This is very important to remind them of the holy mitzvoth they have to keep each day. The second sacred object is the tephillin, which are two black boxes that contain four passages of the Torah to instruct the Jew. The material it is written on is very important because it comes from a kosher animal and is treated with great respect. This is worn every time the Jew prays. One box is bound to the forehead and the other to the arm opposite the heart. This is important because they remind him that he must worship God with his whole person, the heart and the head. Tephilin are very holy symbols of the covenant because they stress obedience to the Torah. The third item is the kippah. This is a skull-cap worn by the men during prayer. Some wear this all day as a way of expressing their respect for God. To incorporate their faith into everyday and make it holy Jews will fulfil the commandment in the Torah to help those in need, both in physical and financial. They will give at least ten percent of their income to charity. It is a sacred, instinctive response to express thanks to God, ask forgiveness or to request a favour from God. The spiritual benefit of giving to the poor each day is so great because it gives them an opportunity to perform Tzedakah, which is the highest of all commandments. Although I agree that for the Jews, each day is holy there are some days which are holier than others and have a special focus. These days are considered holidays, emphasising their holiness because the word originated from holy day. Morally, everything a Jew does each day is directed towards God, but certain days are more important because more focus is put on God. These days are mainly well known festivals and are holier because extra effort is made, there are more rules to observe and far more togetherness. Pesach (or Passover) is a very important festival because unlike all other holy days it celebrates the beginnings of the Jewish people, when God delivered them from slavery in Egypt. Before Passover their house must be cleared of all foods containing leavened grain products or yeast in response to a passage commanding so in the Torah. This is followed so completely that families will have special kitchen utensils, crockery and cutlery used only for this festival and stored away for the rest of the year This makes it extra sacred because it means the use of it reminds them only of Passover and of Gods control over history and nature. The most spiritual part of the festival is the opening meal, called the Seder, in which unleavened bread is eaten to recreate the slavery conditions of their ancestors and to relive the exodus. It is very holy because of its strong connections with their ancestors and God, and because of its reminder of their dependence on him. Bitter herbs are eaten during Seder, to remind them of what is being commemorated. Parsley leaves represent freedom and the bitter stalk, slavery. This is rarely eaten throughout the year, giving it its own important spiritual meaning. These are dipped in salt water as a symbol of the slaves tears. Many other spiritual, unusual foods are eaten, including a hard boiled egg and a lamb bone as a reminder of the sacrifices offered in the temple. The Talmud states that each person must also drink four glasses of wine. This shows dedication to Gods commandments. The days of Passover are sacred and set apart from the rest because they celebrate freedom and without the events commemorated by it, there would be no Jewish people. In every Kiddush, throughout the year, Jews speak in remembrance of the exodus, but it is Passover which celebrates the birth of a nation. It expresses the sense of belonging to a people, chosen by God and depending on him. The tradition and ritual of Sukkot creates an important festival to the Jews. The seven days in which it is observed are very holy and special because they focus on what God has given and celebrate his protection of the Israelites in the wilderness. This is different and holier than the rituals carried out on normal days because the Jews fulfil the mitzvah to dwell in booths. These booths remind them of their dependence on God and contain a hole in the roof, so that they feel closer to him. Having to stay in these booths is very special because it means families are able to spend more time, than usual, together. The four species is a very symbolic part of Sukkot and makes it extra holy. It contains an etrog and different leaves as a reminder of the harvest and the variety of people making up the Jewish community. It is waved in all directions, each day of the festival. This is a very spiritual act that symbolises Gods omnipresence. The days leading up to the festival of Rosh Hashanah are far holier than most of the year because they are spent repenting and Jews must enter into a mood of self reflection. The days are made holier and happier by an increase in good deeds. To fulfil the obligations of honouring and enjoying the festival, Jews will prepare, bathe, wear new clothes and clean the house. Rosh Hashanah lasts for two days, in which certain work is forbidden. These days are of great holiness and importance because they are traditionally when God opens the Book of life. During these days Jews beseech mercy in recognition of their sins, reflecting the importance of God. It is also the anniversary of the creation of the world, making it particularly holier and more significant than other festivals. Sacred blessings are recited over the candles, lit before sunset on the first night. Evening prayers and services are conducted with special melodies that enhance the special atmosphere. Each day of the festival is sanctified over wine by saying Kiddush, which sets it apart from other days. Special foods are eaten on Rosh Hashanah that arent eaten for the rest of the year, this gives the meals a special importance. Jews are more careful about keeping kosher on these days to make it holier and perfect in the eyes of God. Each food is very symbolic to the Jews, for example apples dipped in honey represent joy and blessing. Fruit is eaten, that has not been eaten for a year, to represent renewal. On Rosh Hashanah everyone should hear the Shofar to fulfil the commandment in the Torah. Its powerful blasts are a very important part of making the festival holier than others because it is only blown 100 times on these days out of the whole year. It not only warns people of the coming day of judgement, but importantly calls people together before God, so that communities and families spend more time together. Yom Kippur is without a doubt the holiest day in the Jewish calendar. It is a sacred experience for the Jews. The principle theme is atonement and is extremely holy because all actions are directed towards making God happy. On this day, Jews ignore physical needs, such as eating, to help them to concentrate on special needs, notably forgiveness. This Day of Atonement is extra holy because it combines the elements of remorse and confession with those of prayer and spiritual purification. Fasting enhances this because it is done in fulfilment of the biblical command you shall afflict your souls. In honour of the holiday, it is customary to wear best clothes and to prepare the house as they would for Shabbat. Most clothes and special materials are white, on this day, for holiness and to symbolise purity. Many Jews will carry out a special ritual on the eve of Yom Kippur, particular to this festival to set it apart from others. They immerse themselves in a ritual bath in order to enter into a pure, holy manner. Jews do not light candles in their home every day, only for special occasions, and because Yom Kippur is so holy they will light specific candles called Yahrzeit candles. To set it apart from regular days and other festivals, Jews attend more services on Yom Kippur. They chant Kol Nidrei to stress the importance of the day and to remember when Jews were forced to convert to Christianity, but vowed to God to remain Jewish. The story Of Jonah is read on this day as a sacred reminder that God is willing to forgive anyone that repents their sins. Yom Kippur is especially holy because of the constant communication with God and the many pleas of forgiveness, for sins. It is the holiest day of the year because, they believe, it is when God makes his final judgement on each individual and what will happen to them throughout the next year. In addition to these festivals, Shabbat is the holiest day of each week. It is a spiritual day because of its constant focus on God. It is immensely holy because it is the only festival in whose observance is a commandment. Sabbath is so important each week that God told the Jews to keep it holy, therefore it is referred to as the holy day. This emphasises how holier it is than regular days with the same rituals each day. Shabbat has lots more additional mitzvah and rituals, for every Jew to partake in. Shabbat itself is the holiest day of each week, even without the rituals, because it symbolises Gods creation of the world and his covenant with the Jewish people. The holiness is shown by the way in which the day is welcomed so much differently from any other. Other than festivals, it is the only day of the week in which the Jews must ensure that the house is cleaned, the table laid, food prepared and the best clothes are worn by everybody. There are also so many more rewards for observing Shabbat because each individual has something to do and everyone wants to keep the day holy to show their obedience to God. A special meal is eaten on Shabbat, where the whole family and guests can spend more time together than usual meals. The rituals and symbols involved with this meal make the day much holier and give it great meaning. They also give the family something important to look forward to each week. Plaited loaves are eaten on Shabbat as an important representation of the dependence between God, Israel and the Torah. Two loaves are used to symbolise the double portion that God left for their ancestors so that they wouldnt have to break the mitzvah to not work, looking for food. Shabbat is the only day of the week where a Hallah cover is used to protect the bread and the best cutlery and crockery are used. Candles are an extremely important part of Shabbat, to set it apart from regular days. They are lit various times throughout the day, symbolising peace coming into the house, the creation of the world and the extra brightness that Shabbat brings over other days. The family can spend more time together and with God on Shabbat because they are not distracted by work and school, like the rest of the week. They are also able to spend more time within the Jewish community because there are special synagogue services that only occur on Shabbat. They meet as a community to pray and worship before God. It is only during the Shabbat service that a weekly portion of the Torah is read. This makes the services on Shabbat extra holy because of the great importance of the Torah to Judaism. It is how God wishes them to live their entire lives. Shabbat even has its own special greeting, different form other days. When greeting or bidding farewell, each Jew will say Shabbat Shalom to express their wishes that everyone has a peaceful and happy Shabbat. The afternoon is made extra sacred by the study of the Torah or spending more time in the synagogue. Shabbat gives them the time to do this and focus on God. As well as having a special welcome, Shabbat is set apart from normal days by its sacred departure. The Havdalah is performed and more prayers are recited. This shows how important and holy the day is because they are sad that the day has ended. The ritual involves blessings over wine and spices as well as a candle, and this only happens on Shabbat. For a Jew, each day is holy and important, but there are some days in their lives which are even more important to the individual and their family. These days are so important that they have a special name, each one is known as a rites of passage. The rituals carried out on these days are in addition to the normal mitzvah, making them even more holy than usual. The birth of a Jew, into a family, is an extremely sacred occasions. They believe a child is born completely pure and free from sin and the birth is so holy that extra prayers are said. They believe that every person is a gift from God, so the day must be sanctified by prayer in thanks to God. After a child is born, the father is given the holy honour of aliyah, which is an opportunity to bless the reading of the Torah in the synagogue. This is especially holy because it is the only day when a blessing is recited purely for the health of the mother and the child. Brit Milah is a much holier day than most because it is one of the most universally observed commandments. It is the circumcision of a male, usually when eight days old. There is more to the ritual than merely the process of removing the foreskin; it is very holy because it is a commandment specific to the Jews. The circumcision is a physical sign of the eternal covenant between God and the Jews. It is also a sign that the Jewish people will be perpetuated through the circumcised man. The circumcision is performed on the eighth day of the boys life and is holier than most other rituals because it can only be carried out by an observant, educated Jew called a mohel. This man is religiously qualified and it is a very religious ritual, blessed by a rabbi, so that it is completely directed towards God. The Bar and Bat Mitzvah is the next very holy rite of passage in the life of a Jew. Bar Mitzvah means son of the commandment and occurs when the Jewish boy reaches the age of 13. Bat Mitzvah is the same for girls at age 12. It is very important because it enters them into the covenant relationship with God. When approaching Bar Mitzvah, the boys wear a very sacred prayer shawl and can begin wearing a pair of Tefillin. On this special occasion the relatives recite blessings for the child as they become adults in the religion. During the ceremony, for the first time the child is able to read a portion of the Torah to the congregation, in Hebrew. This brings them closer to God and involves them more in their religion. After this, the father recites baruch shepatarani, in which they thank God for having brought the boy to maturity and declares the boy is now responsible for his own actions. This is very sacred to the father because it is the only time he will recite it for that child. Marriage is an extremely holy occasion in the life of an adult Jew. It is seen as vitally important in Judaism. Refraining from it is not considered holy. There are many rituals carried out on the day of the ceremony that set it apart in the life of a Jew and bring them much closer to God. The ceremony takes place under a chupah because it can be held up by 4 poles, held by friends or relatives of the couple. This is a very important way of bringing people together before God. The Rabbi reads a section from the psalm as a blessing. This is a sacred way of blessing the couple in the name of the Lord and expresses thanks to God. The bride then circles the groom to symbolise her basic rights for the rest of their marriage: food, clothing and sex. A betrothal blessing is said to sanctify the marriage. The groom places the brides ring on her right index finger to symbolise her acceptance. The Ketubah is read and signed before God to sanctify and bind the marriage, setting it apart from the betrothal. The ceremony is set apart from most other joyous occasions, by the blessings over wine. This is very sacred, as well as adding to the festivity. Kiddush is recited twice to sanctify the occasion. Fasting on the day of the wedding is a very important part of the holiness because the couple are able to make peace with God before entering the covenant of marriage. In Judaism, life is valued above almost all else to every day is considered holy, but death is not considered a tragedy or any less holy. Death is the last rite of passage, but is still considered very holy because they believe, like our lives, it is all part of Gods plan. Candles are a sacred symbol in Judaism and so they are lit next to the body. The mourner recites a specific blessing, holier than usual blessings, to describe God as the true judge. The mourners have a special meal that is very symbolic and holy. It usually consists of eggs (as a symbol of life) and bread. Death is such a holy occasion for Jews that it has a mourners prayer called Kaddish. This is to reaffirm their faith in God, despite their loss. Holiness and faith is incorporated into every day of their lives, so I agree that every day is holy for them, but the specific festivals and rites of passage are considered much holier days. The sanctity and importance of each of these extra rituals, brings every individual Jew closer to God. The focus of these days is completely spiritual, with none of the usual distractions faced every day.

Sports Drinks Industry Analysis Essay Example for Free

Sports Drinks Industry Analysis Essay Coconut water is technically a fruit juice, extracted from coconuts. It is a popular refreshing beverage widely consumed in tropical countries, commonly sold fresh by street vendors still in its green shell, and drunk through a straw. Euromonitor Internationals soft drinks data shows that Brazil is currently the worlds largest market for packaged coconut water. Coconut waters success in Brazil indicates that major opportunities exist in other tropical countries where the drink is part of local beverage consumption culture, such as Indonesia, India, Malaysia and Ecuador. At present, virtually all coconut water in such markets is still consumed fresh rather than packaged. However, as these countries packaged food and beverage markets continue to develop in terms of sophistication, consumers will eventually be compelled by the advantages of purchasing their favorite liquid refreshment in an easily portable, convenient and hygienic format to suit consumption occasions in more formal environments. Seeing the marketability and increasing demand for coconut beverage, it gives the proponents an idea to establish this kind of business through feasibility study. Since there is no existing industry of tonic drink in Sultan Kudarat, it will encourage investors to invest in a newly proposed project. G. BRIEF DESCRIPTION OF THE PROJECT COCO DRINK is a natural isotonic beverage that is high in potassium and other electrolytes. Great for any active lifestyle, it is an effective rehydration beverage for before, during or after exercise. COCO DRINK is a milk-like beverage product that was process through spray drying technique that can be reconstituted in hot or cold water. For those unflavored drinks, it has a milky-white color, bland or neutral. It has a smooth mouth feel and safe to drink, with long shelf life and is cheaper than dairy-based milk drinks. COCO DRINK is also available in different blends, such as coco-Choco, coco-ube, coco-pandan, and other natural flavorings. These are available in bottles, cans, and tetra-packs. H. RISK AND MITIGATION RISK MITIGATION Peace and order Coordinate with the Philippine National police in the locality in case unnecessary events will occur. Unavailability of raw materials Seek for other suppliers of raw material to meet the daily demand and to make raw materials available at all times. Theft/ pilferage Built- in Close Circuit Television would be of help in determining fraud in the business. Hire a well oriented and trust worthy employees. Facilities Malfunction Check and maintain the facilities weekly. Purchase a high quality equipment to meet its useful life. Hire qualified and responsible operator. Product spoilage Refrigerate and freeze the product to prevent from spoilage. Pasteurize the coconut water to prolong its shelf life. Fortuitous events such as, earthquake and fire Secure the building and personnel through insurances. Presence of other tonic drinks. Promote the health benefits of COCO DRINK Develop good technical and marketing strategies. Produce high quality products. I. DEFINITION OF TERMS Electrolytes- is a solution that is capable of conducting electricity. (Electrolytes are commonly found in fruit juices, coconut water, sports drinks, milk, and many fruits and vegetables) Rehydration- is defined as the excessive loss of body fluid. Isotonic- Pertains to a solution in the body having the same osmotic pressure. (Sports drinks are sometimes designed in an isotonic way to assist athletes in rehydrating while balancing electrolytes). Pasteurize- is a process of heating a food, which is usually a liquid, to a specific temperature for a predefined length of time and then immediately cooling it after it is removed from the heat. (This process slows spoilage due to microbial growth in the food. ) Chlorinated water- is water added by chlorine and serves as a method of water purification to make it fit for human consumption as drinking water. J. SUMMARY AND FINDINGS A. MARKETING FEASIBILITY Energy drinks market has experienced significant growth in recent years owing to the craze toward high activities. The proposed project will be materialized in the form of quality products. The target customers are local markets through pharmaceutical drug stores, health and food stores, grocery stores, supermarkets and the likes. B. TECHNICAL FEASIBILITY The manufacturing company will operate 8hrs/day at 26 days a month for 12 months. In terms of technology, the company is aided of modernly designed factory equipment to ensure effective and efficient operation. The company is concerned to improve the quality of its product by choosing the right technology to fill in the packaging that cannot be spoiled by weather or other factors. C. FINANCIAL FEASIBILITY Based on the financial assumptions and projections, the project has the capacity to absorb all the expenses even there is a yearly increase in expenses. Moreover, the company has continuous increase in income yearly. D. MANAGEMENT FEASIBILITY The proponents are all capitalist partners. They will both contribute an equal amount of money or property to start the business. The manager will be responsible in establishing management. They will be responsible for the effective and efficient operation. The personnel will be hired based on the qualifications required. E. SOCIO-ECONOMIC FEASIBILITY The establishment of Coconut Tonic Drink will contribute to the economy particularly of Sultan Kudarat. It will encourage investors to venture because it has no existing industry here in the province yet. It will help to generate additional income to the government through taxes. F. CONCLUSION Based on the findings, supported by the financial projections, the establishment of coconut tonic drink is feasible. It is feasible because of the increasing demand of energy drink and nutritious beverages in local market. It will help generate additional employment in the community and improve domestic production by providing market opportunities. G. RECOMMENDATION Based on the assessment and result of the study, the following are recommended: 1. The company should find ways and means to improve the quality of their products to meet the standards and satisfaction of the customers. 2. Manage the risks that may occur in their dealings with competing companies. 3. Other studies should be conducted to determine other processes to prolong the shelf life of the product, without adding chemicals and to preserving its natural flavor. I. INTRODUCTION Coconuts are different from any other fruits because it contains large quantity of water. When immature they are known as tender-nuts or jelly-nuts and may be harvested for drinking. When mature they still contain some water and can be used as seed nuts or processed to give oil from the kernel, charcoal from the hard shell and coir from the fibrous husk. Coconut water has a numerous health benefits associated, including improved digestion, boost immune system against certain infections, and aids in regulating body temperature. These are just few of the many benefits drinking coconut water can provide. Drinking coconut water daily may help to improve skin elasticity, and avoid wrinkling by keeping the skin well hydrated and providing rich nutrients to nourish, making it looking smoother. Coconut water can provide wonderful alternative to some fruit juices and whole milk, since it contains less fat and calories, and no cholesterol. Compared to energy drinks, coconut water contains less sodium, no sugar and more potassium. Through pasteurization, matured coconut water can be processed into tonic drink that is good alternative for electrolytes and milk. Coconut water could be added a mild flavor and commercialize to public. Of all natural beverages from Mother Nature, coconut tonic drink is an ideal drink, aside from water, to quench thirst and provide renewed vitality and energy for our body with all the basic nutrients, protein and vitamins this. II. MANAGEMENT ASPECT A. FORM OF BUSINESS ORGANIZATION The form of ownership is partnership which owned by the proponents namely: Sharmaine Alimajen and Hyaseth Hope Berin. B. ORGANIZATIONAL STRUCTURE C. DUTIES AND RESPONSIBILITIES OF OFFICERS AND KEY PERSONNEL The data for officers and key personnel are shown in the following job classification and its corresponding capabilities. POSITION NO. OF EMPLOYEES REQUIREMENTS RESPONSIBILITIES OWNER 2 Must be 25 years old and above, male/ female. Financially capable of putting up the business. At least Baccalaureate degree holder of BS Business Administration or BS Accountancy. With a strong vision toward the business. Can handle business operation in all aspect. With a good moral character. will act as a financial provider and has a power over his subordinates. MANAGER 1 Age 25 years old and above. With extensive experience in manufacturing company as Production Manager With strong leadership and communication skills. Knowledgeable in production planning and control. will be responsible for managing the day-to-day operations of the company. Making sure that major administrative and technical problems and concerns of the company and its clients should be monitored and addressed accordingly. Determines appropriate staff-management levels and implement strategies to ensure the efficient operation of the department. ACCOUNTANT 1 must at least a Bachelor’s Degree in Accountancy. Must have 2 years accounting work experience. Can work with minimum supervision, organized and possess good working attitude. Report to management regarding the finances of establishment. Analyze business operations, trends, costs, revenues, financial commitments, and obligations, to project future revenues and expenses or to provide advice. Advise management about issues such as resource utilization, tax strategies, and the assumptions underlying budget forecasts. BOOKKEEPER 1 Male / Female 21-30 years old. Must possess at least a Bachelor’s / College Degree, Finance / Accountancy / Banking or equivalent. At least 1-year experience as a Bookkeeper. Knowledgeable in preparing Book Reconciliation.record about the day-to-day financial transaction of the entity. Reports to the manager the financial condition of the business. CASHIER 1 Male/Female, 20-30 years old. Graduate of any four –year Business course preferably in Accounting or Banking Finance. At least 1-2 years experience in same field or clerical work. Have an experience in cashiering, check payments, remittances, reports, and transactions. will be responsible of receiving and disbursing cash. Enter purchases into cash register. Counts money, give change, and issues receipt. Maintain sufficient amounts for change. Calculates Discounts or references. Balances cash drawer and receipts. FACTORY SUPERVISOR 1 At least 2 year(s) of working experience as supervisor. Must possess at least bachelor’s degree in Business studies/ Administration/ Management. Engineering, as the job requires sufficient knowledge in plant mechanics. Control and monitors processes and operations that take place at a plant or factory. FACTORY WORKER 10 Male/ Female Highschool Graduate 18 to 30 years old Preferably have 1 year experience in production work. Willing to work overtime. will be the one to operate the factory equipment, in-charge of packaging and sealing the product. DRIVER. 1 Has a 6 months experience Male not more than 35 years old. At least high school graduate or college level Will drive truck to transport and deliver materials. Maintains telephone contact with base to receive instruction. Keeps record of products transported. Obtains customer signature or collects payments for delivered goods or delivery charges. Assists in loading and unloading truck items. Other task that might be assigned from time to time. SECUTITY GUARDS 2 at least have a 1-year experience as security guard. Male, 25-35 years old. Must possess at least a Vocational Diploma / Short Course Certificate. Willing to work nine shifting hours. whose duty is to keep the area free from espionage and other harmful individuals and attacks. D. LABOR REQUIREMENTS TABLE 2. 1 SCHEDULE TIME POSITION SCHEDULE TIME Monthly Salary Monday- Friday Saturday IN(am) Out(pm) IN(am) Out(pm) Manager 8:00 5:00 8:00 5:00 P 8,060 Accountant Visit only once a week Visit only once a week 4,000 Bookkeeper 8:00 5:00 8:00 5:00 7,280 Cashier 8:00 5:00 8:00 5:00 7,280 Factory Supervisor 7:45 4:45 7:45 4:45 7,800 Factory workers 7:45 4:45 7:45 4:45 7,020 Driver 7:45 4:45 7:45 4:45 7,020 Security guards 8:00. 5:00 8:00 5:00 7,020 Coffee break time will be ten minutes only anytime between: 9:30 A. M. –10:30 A. M. and 2:30 P. M. –3:30 P. M. Lunch break will be between 12:00 NN –1:00 P. M. (Monday to Saturday). E. BUSINESS POLICIES AND REGULATION These will be the formal statement and rules of the projected project to be implemented by the future management. 1. The manager will report all related problems and all project aspect to the management 2. The cashier is required to perform cash count every day and report to the management about receipts and disbursement every month. 3. Manager should report to higher authority major administrative and technical problems and concerns of the company. 4. The bookkeeper should present financial report monthly. 5. Segregation of duties shall be properly observed. 6. The operation shall be monitored regularly. 7. All transaction must be properly authorized and approved by the manager. 8. Information about the project operation shall be held strictly confidential and shall not be divulged to any person, except authorized by the manager. 9. Terms of sale will be on cash basis. In case of receivables, 30 days will be the credit term. 10. Help each employee to obtain his maximum efficiency and effectiveness through a updated training and development program. 11. Treat each employee with fairness and respect. 12. Recognize and reward efficiency, discipline, and dedication to duty and responsibility. F. PROJECT SCHEDULE TABLE 2. 2 TIME TABLE ACTIVITIES MAR APR JUN JUL AUG SEPT OCT NOV DEC Planning Building of factory Business permits preparation Canvassing and acquiring of office supplies, furnitures and office and factory equipments Positioning of purchased materials into the building Hiring of employees Negotiate to suppliers Formal start of operation III. MARKETING ASPECT A. INDUSTRY The coconut, popularly known as the â€Å"Tree of Life†, is one of the most important crops in the Philippines. It substantially contributes to the countries yearly income and is a major source of foreign exchange being an export winner. The Philippines remains as the world’s leading supplier of traditional coconut products. In 2010, 3. 56M hectares areas planted to coconut. Forty-eight percent (48%), (1,595,120 ha) of all coconut is planted to Mindanao and is produces fifty-six percent (56%), (8. 1M tons) of the total production. In Region XII alone, production of coconut was up by about 11%. Around 44% of coconut production of the region was in Sarangani Province. Cotabato Province contributed about 20% and Sultan Kudarat and South Cotabato produced about 18% each. Crop Production in region XII. The coconut production growth rate in first quarter is 11. 25% generally. (Source: regional Economic Situitioner-First quarter 2012). B. COMPETITION In Philippines energy drinks market, new entrants do not seem as a strong competitive pressure. The existing soft drink industry is already dominated by experienced dominant players with over century-long experienced. Other energy drinks dominate the industry with their strong brand name and great distribution channels. In addition, the energy drink industry is fully saturated unless the new entrants come with an acceptable differentiation. Despite the previously made optimistic postulation that coconut tonic drink could turn out to be the next Gatorade, there are other impediments still to be hurdled like widespread consumer unfamiliarity. These are the competitors existing: Extra Joss (PT Bintang Toedjoe) Lipovitan ( Taisho Pharmaceutical) Powerade (The Coca-Cola Export Corp) Gatorade (PepsiCo International Inc). Samurai ® energy drink (Coca-Cola Philippines) Cobra (Asia Brewery Inc) C. THREAT OF ENTRY Generally, when industry profits increase, it would be possible for additional firms to enter the market to take advantage of the high profit levels, over the driving profits for all firms in the industry. However, in Philippines energy drink markets, new entrants do not seem as a strong competitive pressure. Experienced dominant players already dominate the existing soft drink industry over century-long experienced. Other energy drinks dominate the industry with their strong brand name and great distribution channels. In addition, the energy industry is fully saturated unless the new entrants come with an acceptable differentiation. As entrants, the proposed project should truly â€Å"somebody† to be able to gain an absolute competitive advantage within this industry. If the product were distinct, there will be no fear of product substitution. Once the proponents gained an absolute advantage within the industry, they should deal with suppliers who may have strong bargaining power over pricing on the ingredients needed. D. MARKET ENVIRONMENT The COCO DRINK will be distributed in leading markets and drugstore all over the Province. E. MARKETING STRATEGIES A. MARKET The manufacturing company will produce a quality healthy drink that can renew vitality and energy for our body with all the wonderful nutrients, protein and vitamins this drink contains. The variety of flavours that COCO DRINK has gives consumers a wide selection of its taste preference. The selling of coconut tonic drink does not limit only within the locality but also to the nearby provinces. Products will directly distribute to supermarkets, grocery stores and health food stores. The selling price is is affordable which can reach by all people especially for low income. People can found COCO DRINK easily. The distribution spreads well until the end users. So that more people can have tonic drink as their energy drinks choice B. CHANNEL OF DISTRIBUTION The proposed business will act as a supplier of coconut tonic drink into local markets. FIGURE 3. 1 CHANNEL OF DISTRIBUTION C. PRICE STUDY In a research conducted, there is no existing industry of coconut tonic drink here in Sultan Kudarat. Since coconut tonic drink is the best alternative for electrolyte drinks, the project had foregone a research in pricing of different energy Drink Company of its products. They are selling with a mark-up of 20% to 35% more than the average factory price of the product. As a strategy, the project will reduce 20% in the price of the product of the existing competitors. F. DEMAND AND SUPPLY ANALYSIS Total Philippines Energy Drink Sales Volume 2006 – YTD OCT 2009 Source: Nielsen Retail Index FIGURE 3. 2 ENERGY DRINK SALES The geographic scope of the competitive rivalry explains some of the economic features found in the energy drink industry as shown in Figure above. Two major players dominate the sector – Extra Joss ® is the leader of the energy drink Philippines and boasts a market share of around 68%, followed by Cobra at about 18% in 2008. As we can see in the figure above, the portrait of energy drinks lifecycle have high demand. Overall, energy drinks category only accounts for 0. 5% of the Total Philippines Beverage industry. IV. TECHNICAL ASPECT A. PRODUCT The main product of SHASETH manufacturing company is a coconut tonic drink, coconut juice extracted from a mature coconut, process, and add some flavours to prolong its shelf life. The product will be available in three kinds of packaging: bottle, can, and tetra pack. The said product is process in two different ways: flavours, and unflavoured. This tonic drink is packed full of electrolytes as potassium, magnesium, calcium and phosphorus, affording its naturally isotonic composition. Hence, it has the potential to pull in a completely new audience, such as health-conscious women who have previously shied away from conventional sports drinks. It is a natural tonic or high-energy drink, a good alternative for electrolytes. This product is also good for infants, since the percentage of arginine, alanine, cysteine and serene in the protein of coconut water is higher than those of cow’s milk. Mature Coconut Water Tender Coconut Water Total solids% 5. 4 6. 5 Reducing sugars % 0. 2 4. 4 Minerals % 0. 5 0. 6 Protein % 0. 1 0. 01 Fat % 0. 1 0. 01 Acidity mg % 60. 0 120. 0 pH 5. 2 4. 5 Potassium mg% 247. 0 290. 0 Sodium mg% 48. 0 42. 0 Calcium mg% 40. 0 44. 0 Magnesium mg % 15. 0 10. 0 Phosphorous mg% 6. 3 9. 2 Iron mg% 79. 0 106. 0 Copper mg% 26. 0 26. 0 Source: SatyavatiKrishnankutty (1987) Recommended Nutrient B. MANUFACTURING PROCESS. A product facility was set-up and operated in a semi-commercial scale with the following general specifications: Capacity: Medium scale operation (approximately 500 nuts/day) Expected yield: Approximately 50kg. instant coconut skim milk per day. Starting process for instant (mature) coconut beverage FIGURE 4. 1 MANUFACTURING PROCESS Mature coconut beverage is process through medium scale operation. It needs the mature stage of a coconut (approximately 500 nuts per day), soak, and wash it in chlorinated water (200 ppm). De-shell, pare, and disintegrate coconut meat and coconut juice. Extract and separate the cream. Collect CSM (heating to 90C to coagulate the proteins) decanting whey to concentrate the protein coagulum. Add back some of the cream, centrifuge solids, premixed encapsulating agent, bulking agent, and other required ingredients. Blend, filter, and homogenize using high pressure to reduce fat sizes. Place in a holding tanks and feed in a pre-heated spray dryer stabilized at 150-180+/-5? C. Spray dry at 150? -180C inlet, 70-95? C outlet, with feed rate of 30-50 ml/min. Air-cool to room temperature. Add premixed flavouring, sweetener and other ingredients, dried fruit bits etc. , vitamin mineral blends. Dry mix, pack, seal and label. Store in a cool and dry place. (Source: Department of Science and Technology) C. LOCATION AND AREA The proposed project is located at Barangay Obial, Kalamansig, Sultan Kudarat, portion of lot 437, pls-50, Title no. T-15843 port. That is near to the coconut federation, which is located at lot 472, pls-504, to sustain the daily capacity of nuts needed for manufacturing. The building that consists of factory and office has an area of 200 square meters within the total land area of 400 square meters. The distance of the manufacturing company is 150 meters away from the coconut plantation. D. FACTORY EQUIPMENTS TABLE 4. 1 FACTORY EQUIPMENTS DEPRECIATION Equipments Quantity Acquisition cost Useful life (Years) Annual depreciation Desheller 1 P 63,000 15 P 3,780 Disintegrator 1 126,000 15 7,560 Screw press 1 21,000 15 1,260 Centrifuge 1 63,000 15 3,780 Homogenizer 1 84,000 15 5,040 Holding, Blending and Balance tanks 1 277,200 15 16,632 Spray dryer 1 210,000 15 12,600 Tumble 1 67,200 15 4,032 Ribbon mixer 67,200 15 4,032 Form-fill-seal machine 1 105,000 15 6,300 Walk-in-freezer 1 252,000 15 15,120 Upright refrigerator 1 50,400 15 3,024 TOTAL 11 P 1,386,000 P 83,160 Note: Factory equipment has a salvage value of 10% of its acquisition cost. Factory equipment must be reacquired after 15 years and unit cost is projected to increase by 5%. E. OFFICE EQUIPMENT AND FURNITURES TABLE 4. 2 OFFICE AND FURNITURE DEPRECIATION Office equipment furniture Quantity Acquisition cost Useful life (years) Annual depreciation Computer 1 P 20,000 10 P 2,000 Printer 1 3,500 10 350 Aircon 1 16,700 10 1,670 Table 2 2,000 10 200 Office chairs 2 1,500 10 150 Plastic chairs 2 300 10 30 Cabinet 1 6,000 10 600 TOTAL P 50,000 P 5,000 Note: Office equipments and furniture must be reacquired after 10 years and unit cost is projected to increased 5% per annum. F. OFFICE SUPPLIES. Office supplies Qty. / year Price Year 1 Year 2 Year 3 Year 4 Year 5 Computer ink 24 P 150 P 3,600 P 4,680 P6,084 P 7,909. 2 P 10,282 Calculator 3 125 375 487. 5 633. 75 824 1,071 Puncher 3 70 210 273 354. 9 461 600 Fastener 2boxes 50 100 130 169 220 286 Ball pen 2 boxes 150 300 390 507 659 857 Bond paper 18rims 200 3,600 4,680 6,084 7,909 10,282 Scissor 10 15 150 195 253. 5 330 428 Scotch tape 30 15 450 585 760. 5 989 1,285 Pencil 2 boxes 32. 50 65 84. 5 109. 85 142. 80 186 Carbon paper 6 rims 145 870 1,131 1,470. 3 1,911 2,484 stapler 4 70 280 364 473. 2 615 799 TOTAL P 10,000 P 13,000 P 16,900 P21,970. P28,561 Note: Office supplies will be acquired every year. Unit cost will increase 3% per annum. TABLE 4. 3 G. PLAN LOCATION AND FLOOR PLAN The manufacturing company is placed at the portion of lot 473 with area of 400 square meters located at Barangay Obial, Kalamansig. V. SOCIO-ECONOMIC DESIRABILITY OF THE BUSINESS The proposed project carried cheep is the development of socio economic sector particularly here in Sultan Kudarat. 1. Establishment of this business will help to generate additional employment in the community. 2. It will improve domestic production by providing market opportunities. 3. It will generate additional income to the government through taxes. 4. It will raise additional income to the coconut growers in the municipality. 5. It will provide additional revenue to the province and it will help to improve the said municipality. SUMMARY OF THE FINDINGS, CONCLUSIONS, AND RECOMMENDATION A. SUMMARY OF FINDINGS Based on the assessment and result of the study made by the proponents, establishment of coconut tonic drink in Obial, Kalamnsig is feasible. The proponents prove that the place where proposed project is located is the best source of coconut tonic drink due to wide plantation of coconut. B. CONLUSION After considering the different aspects in conducting this feasibility study, the proponents found out that the establishment of coconut tonic drink in Kalansig is feasible. It is because of the increasing demand of energy drink and nutritious beverages in local market. C. RECOMMENDATION After assessing the result of the study, the following are highly recommended: 1. The company should find ways and means to improve the quality of their products to meet the standards and satisfaction of the customers. 2. It should manage the risk that may occur in their dealings with competing companies. 3. Further studies should be conducted to determine other process to prolong the shelf life of the product without adding chemicals on it and to preserve its natural flavour. 4. Product should undergo laboratory test to make sure that it will pass the quality food standard. 5. Proper sanitation must highly observe. VI. FINANCIAL ASPECT A. UNDERLYING ASSUMPTIONS These assumptions are the basis in computing the financial projections. 1. Sales will increased by 6% per annum. 2. Purchases will increase by 3% annually. 3. Operating expense except for depreciation and legal fees will increase by 3% per annum. 4. Trade receivables at the end of the year are 30% of the year’s sales. 5. Assumed that the target markets are local health food stores, supermarkets, and grocery stores. 6. Project cost is P 4,107,938 with bank financing of 75% payable within 5 years with 8% interest rate and based on diminishing balance. 7. Finished goods inventory at the end of period will be 5% of goods available for sale. 8. Operating hours per day is 8 hours for 26 days monthly. 9. Depreciation expense will be based on straight line method. (see exhibit D) 10. Sales schedule 11. Salary is composed of their respective salary, SSS, and other benefits. It is assumed that SSS and other benefits is 20% of their salary. 12. Withdrawal is 30% of year’s net income starting 2nd year. 13. Income tax provision is 30% of income before tax. B. BALANCE SHEET PROJECTIONS C. INCOME STATEMENT PROJECTIONS D. CASHFLOW PROJECTIONS E. FINANCIAL SUMMARY F. PRODUCTION/OPERATING REQUIREMENTS The SHASETH manufacturing company will operate at Barangay Obial, Kalamansig, Sultan Kudarat. In operating the business, it will require a capital of P 4,107,938 that will be used at the start of operation to fund the purchase of goods and other necessary materials needed to manufacture the coconut tonic drink. Also included to the capital required are the cost of 400 square meter land and 200 square meter building. The factory equipment that has been purchased has a capacity of working 500 nuts a day. G. SUPPORTING SCHEDULE VI. SOCIO ECONOMIC DIVERSITY OF THE PROJECT REFERENCES: Sources and Cites Alibaba. com Google. com Wikipedia. com Organizations/Local Government Department of Trade and Industry Department of Science and Technology Sultan Kudarat Provincial Assessor’s Office Others Regional Economic Situitioner Nielsen Retail Index SatyavatiKrishnankutty We have noticed an increasing number of businesses catering to the recent rise of a new target market: the health-conscious consumer. At Nike, our goal has always been to give consumers what they want now, as well as to anticipate their future tastes, and to thus tailor our strategy to accommodate those tastes. We have recognized an unfilled market potential in the non-carbonated energizing sports drink arena, thus developing an entirely new product category. Our branding strategy is to enter the market by carving a new niche of protein-enriched energizing sports drinks. Our objective is to educate consumers about the new drink, as well as to make a profit and gain market share in the industry. We hope that by being market leaders, our name will become synonymous with the new drink category, and will aid in our sustaining a competitive advantage over the copy-cats that are sure to flock the market after the new products’ introduction and subsequent success. Our primary target market is 18-34 year old females who will use our sports drink whenever they needed a boost: at work, in the gym, or just when they felt like it. The secondary target market is 18-34 year old males who fall into much the same socio-cultural and economic category as the primary target market. The Nike Motion energy drink will be positioned as a high-end item, costing $2 per environmentally-friendly can. It will come in a variety of fruit flavors and will boast the replenishment of electrolytes and other essential vitamins and minerals. We hope that high-frequency mass market penetration using multi-media advertisements will spread the word and raise awareness about Nike Motion. National distribution will follow in supermarkets, pharmacies, health food stores, and gourmet retailers. The Nike brand name, accompanied by its strong brand image, will differentiate the product and maintain its popularity via the market leader and differentiation strategy the company has chosen. [2. 0] Environmental Analysis Economic Trends: The X and Y generations, our target markets, comprise about 110 million people of the United States population. They are, generally speaking, well-educated, and earn relatively higher incomes, thus allowing for much of their disposable income to be spent on health-oriented products, such as the new beverage we are planning to launch, Nike Motion. Neither positive, nor negative economic trends, such as changes in interest rates, inflation, DGP, etc. are not likely to have a significant impact on our product, since it’s not a high priced luxury item whose demand would be affected by theses factors. The quality of sports drinks consumed doesn’t really depend on the income of the consumers, since these are relatively inexpensive, everyday products. As a general trend however it is worth mentioning that the economy as a whole is growing in the United States as well as in other parts of the world, allowing for an ever increasing standa.