Three Es of Sustainable Marketing Essay Example | Topics and Well Written Essays - 1000 words

Three Es of Sustainable Marketing - Essay Example This essay discusses that the company organizes its internal and external processes in a way that helps it to maintain value for its stakeholders. Internal process includes the management of resources and external process includes activities of the firm that is suitable for the environment. Stakeholder includes people which are directly or indirectly connected with the organization like owner, employees, shareholders and value chain partners etc. This method is known as Sustainable Marketing. Companies who want to establish and maintain its value and have clearly defined goals related to its activities and its effect not only on their economical condition but also on the people around and environment in which they operate. Importance of Sustainable Marketing can be understood by the company when they start realizing that they are dealing with finite resources, so they have some responsibilities towards its existing and potential stakeholders, and by focusing on fulfilling its respons ibilities they can gain benefit for short as well as long term. Thompson, explained the different methods or thoughts of sustainable marketing, any resource that is lacking can be a problem, as a valuable way of learning to perform, and problems related to moral values and integrity. Organizations’ marketing can become more sustainable by means of three important strategies, commonly known as three E’s. Following are the ‘E’s of sustainable marketing: ecology; economy and ethnology.... ether the requirements or necessity of its customer through all its aspects, similar to SMO that bring together the objectives and values for sustainability of the firm, and every decision they takes, is always based on its goals for sustainability. Burgerville - A Sustainable Organization Burgerville, a U.S.A based company with headquarter is in Tacoma, is a fast food chain and a good example to Sustainable Marketing. This company named Burgerville can be considered as a sustainable marketing company, their strategy of marketing is based on sustainable marketing, and this is the main factor to consider. This fast food restaurant's marketing strategy is based on the promise of development, contribution in the betterment of the location where they are placed, plus decreasing their negative environmental affects, as well as for profitability and growth of the corporation. Burgerville's main factor of attention is towards its value chain process, they try to deal with the producers clos ely to domestically source, to maximize efficiency (Needham 2009). Burgerville is trying to utilize wind power efficiently, and to recycle their waste to minimize wastage of their material. Their waste diversion program is a relevant example of Burgerville’s promise for sustainable activities. To manage the large amount of use less cooking oil produced in its store, Burgerville begin a biodiesel production and marketing program with collaborative work with a small local company which was at its start-up stage. Burgerville provides its every employee, safe atmosphere to work and healthcare which is afforded by them, in addition they also have started program to build and improve leadership skills, these all efforts is a part of their internal marketing program. Suggestion for the