Swarovski Branding Strategies Products - 1819 Words

SWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing manual methods. 1895 Daniel Swarovski founds the company in Wattens, Tyrol, with the vision of bringing joy to people through crystal. His guiding principle is still followed by the company today: â€Å"To constantly improve what is good.†Ã¢â‚¬ ¦show more content†¦Designers, no matter how edgy or cool, all seem to want to use Swarovski crystals and accept sponsorship. If youre a young designer starting a collection, its great to have crystal in there because it makes it more haute couture, Nadja says. It adds elegance, a seriousness, credibility. In fashion, if you have something to prove, then couture, or at least craftsmanship, is the right track. â€Å" Not only enraptured the fashion world, Swarovski also moved on to the film industry. Some of Swarovskis most high-profile projects have been Moulin Rouge, where the sets and costumes groaned under the weight of Swarovski crystals, Titanic and the recent Bond films. During Oscar season Nadja sets up camp in Los Angeles, and stylists can browse the Swarovski jewellery, shoes and handbags with a view to dressing their clients on the red carpet. These days Swarovski crystals adorn everything from iPods and mobile phones to Maria Sharapovas new Nike tennis dress. They even covered, whisper it, Jordans wedding dress. 4. Marketing Mix Products: The Swarovski Crystal range includes crystal glass sculptures and miniatures, jewelry and couture, home decor, and chandeliers. Theyre best known for imitating â€Å"colored germs† All sculptures are marked with a logo. The original Swarovski logo was an edelweiss flower, which was finally replaced with the current swan logo in 1988 Subsidiary companies: SwarovskiShow MoreRelatedSwarovski Branding Strategies Products1811 Words   |  8 PagesSWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing manual methods.Read MoreGraphic Causes A Great Impact On The Consumers Mind3211 Words   |  13 Pages The previous mentioned tagline and graphic causes a great impact in the consumers mind because it evokes both, a feeling or emotion as well as a relation with time; this strategy is called â€Å"Nostalgia†. Basically, the word Nostalgia means â€Å"a preference towards objects that were common when one was younger in adolescence, childhood or even before birth† (Holbrook and Schindler, 1991, p.330) or in another view it can mean â€Å"when a â€Å"love of home† instinct controls one’s emotions and the individual experiencesRead MoreFashion Supply Chains Are Buyer Driven and Characterised by Tiered Production Networks Involving Countries That Offer a Combination of Low Labour Costs, Relevant Skills and Production Capacity. During the Past 20 Years,7846 Words   |  32 Pagesthe promotion of a company and the product offered to the customer. This is defined by (Fill, 2002), â€Å"This strategy refers to an organisation’s preferred orientation and emphasis of its communications with its customers and stakeholders, in the light of its business and marketing strategies. A marketing communication plan is concerned with the development and a managerial process in volved in the articulation of an organisation’s marketing communications strategy†. Marketing communications is theRead MoreGlobalization And India s Rising Demand For Foreign Brands : Lessons For Marketers2079 Words   |  9 Pagesincrease in global competition, companies that strictly adhere to and cater to the needs of the local markets are finding themselves at a disadvantage and gradually losing the competitive advantage that they so much strived to achieve. However, for some products and services the tastes and preferences of consumers in different nations are beginning to converge on some global norm. The rapidly burgeoning globalization is also evident by the visit of US president Barack Obama on the 66th Republic day celebrationRead MoreMichael Porters Three Competitive Strategies2773 Words   |  12 Pageslow cost or differentiation. 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We take this opportunity to express our gratitudeRead MoreMarketing and Pandora12905 Words   |  52 Pageswhat is planned.  In this report we point our eyes to a market with good chances of ascension, the Latvian market. During this study, questions were raised both positive and negative to reach a consensus or not to explore the Latvian market by the products of Pandora’s Group. Latvia is a country that gained its independence in 1991 and has faced inflation, bank interventions, the high interest rates, high unemployment rate, political instability and population lose credibility regarding their government