Strategic Planning Goals For Sony Inc

St treasuregic Planning Goals For Sony IncSonys current financial difficulties are tied into its corporate culture which was stated over 30 old age ago. With such a large multinational corporation, greater planning and more use of strategies should be heedd. Sony could start with the implementation of a new mission statement, with mesh and benefits of the troupe tied more closely to every(prenominal)day operations. Internally, the four forces, the management, the figure of speechers, the production and the marting should achieve better communication and cooperation. Alliance and cooperation between competitors should similarly be actively sort after in order to create standards in new fields. Sony should aim at being the strikeer instead of being the maverick. As for exist cutting, Sony should seriously consider checkting up operations in different Asian countries in order to inquire advantage of the cheap compass and the budding markets. Finally, diversification, inste ad of pursuing the fast changing and easily imitated consumer obedients market, Sony should use its technological know-how for high end air and office equipment.With swot analysis and Porters agonistic forces model, we plunder view that the market is much more belligerent with less profit margins and lead-time for product innovation. The conclusion is that change is needed in Sony. However, even with strategical and structure change, the Sony spirit of innovation should remain intact because that is what made Sony grow and would desex it perplex strong.Task 1Sony Corporation is the electronic business unit of measurement and the parent political party of the Sony group it is engaged in its business done eight operating segments which are consumer products and devices, networked product and services, disk manufacturing, pictures, music, financial services, Sony Ericsson and all other.It is the initial thing that comes to people minds close to Sony lodge and its product s is its high technologies filled with gadgets and product innovation, it was this innovation that has made Sony a big brand. It has used innovation in construct markets out of thin air that changed everyday household lives forever.History and cultureThe current Sony corp. has a unique culture pattern in her history which is firm rooted in relationship to her two founders Masaru Iuka and Akoi Morita. As everybody knows they both were the most dedicated electric engineers and geniuses above their business talent. They made umbrella outline where cut back engineers actively learned, developed and improved on the vision.Also it has been observed that the RD section of Sony differ greatly from other companies with its greater flexibility. In Sony there is a life history time employment with strong norms and values which in turn create strategy through their actions. Collective vision and stress can be clearly seen in the strategies.Effects of current business planThe strategic pla nning team is the visionaries behind our business. The rudimentary components to Sony electronics is that they support and drive the developments and execution of beau monde want initiatives. More importantly is that they touch the very aspect of business. Whether its from engineering to marketing they assist Sony business units in generating new and emerging business and cross shapingal opportunities. They provide overall advisory and financial analysis support across our global portfolio of B2B and consumer electronics product groups.Sony has to a fault announced significant moves to strengthen its competitiveness for which it is incessantly focusing on electronics, games and entertainment. Also the company is revitalizing its electronics business through further structural reforms and promotion of a s wellspring defined growth strategy.Sony is also centralizing its decisiveness making authority over key areas under electronics CEO. For product planning it is focusing on t echnology procurement and streamlined decision making across product lines. This in turn would permit uniform development between our products and thus assures decisive and rational RD planning and spending.For our growth strategy in electronics business they are leveraging all re getupnal fluids including motion, pictures, music, games and our brand recognition to lay aside more appealing products and services as the macrocosms leading electronics and entertainment company.SWOT ANALYSISStrengthSonys greatest strength is their cogency to produce advanced(a), quality products. Its web page it egotism states Sony innovation has become part of mainstream culture which includes the magnetic put down and tape recorder in 1950 and so on.Its PC world also published the most innovative products for the twelvemonth 2006. It has always managed to be competitive and stay powerful make-up by learning from past failures. It has been continuously learning from their mis flashs and has alw ays taken corrective measures in powerful and efficient manner.And strength is their ability to be successful in several different markets. They render made an impact in the video game market, the PC market, and e modifiedly the television market and there are still numerous others.WeaknessSonys biggest and most modern flunk is their lack of innovation with PS3. Sony focused on digital technology when edifice the PS3 and it has the ability to export video in high definition. But later on the result came out to be where it was clear that this technology can be viewed on a high definition TV, also lot of people will not be able to see the full potential it has to offer.OpportunitiesIt seeks a lot of opportunities that utilize their strength in innovation.The best opportunities which the company is having are soma also it is integrated into every step of process-intelligent feature, user friendly application, innovative materials of course visual appearance. Sony is also known n ot to copy any of its competitors so it has gained reputation. The marketing surgical incision of a company has also increased advertising techniques due to which it is having an luck to attract new customers. Also the company is trying to sell there products at a cheaper rate to attract customers. It is also having opportunity and can decide to extend more overseas.ThreatsA common threat which the company is approach is in sales. Sony Vaio is it newest innovation in notebook computer for which it needs to compete with the brands of other companies who are already there in the market from long time. Competition in not the only threat which the company is facing recently it had to make a public apology concerning the use of a back drop in a violent video game.Also the recent reports have showed that most of its products are forged and sold as fake product. It also lacks the direction of strategy.TOOLSPest Analysis is another marketing tool to break up the strategies and functioni ng of a company. PEST analysis examines the change in the market place caused by Political, Economical, and Social Technological.Political factor changes involve one society to another who are in restrainer for e.g. Rise in private healthcare privatization which is under the conservative government.Whereas social factors will include changing life-style attitudesTechnological factors involves changes as the public see it this creates opportunities for the new product such as internet, e-commerce.Last not the least economic factors changes include such as recession creating activity at the lower end of the product price ranges.Political factors within SonyThese factors can have a direct impact on the way Sony operates as we know decision made by government effect everyday business and can come in the form of insurance policy legislation. These factors have a huge influence upon the regulation of businesses if you talk about the company the factors which includes government la ws such as the introduction to the minimum wage affects the employees of Sony as the hourly rate increases each year every time.Understanding of activity from organizations in the marketManaging Strategic UncertaintyThe main thing which Sony must do is to make strategic commitments to unique assets or particular capabilities that will make difficult for competitors to imitate.The downside of this commitment is that if you make the wrong commitments based upon incorrect beliefs about the future, it can take a long time to undo them and make new ones.The right must be charged in some organization for delivering on the commitments the organization has already made, for which the company need to make reviews of what it has set to achieve and regular follow ups while other in the organization must take responsibility for mitigating risk that accomplish uncertainty and opening up promising new opportunities.Task 2Need and Expectation of the Company StakeholdersEvery organization or compa ny will get success in market by their product and services which is served by their employee. Thus employees are the key source of Sony Ericsson group and its main objective is to maintain high performing team which can attain all organisational objectives. Also looking for those employees who are self motivated and which can satisfy customer needs with their services and make difference to for shareholder, customer and themselves. Although company operates some training program as well to train their employees and to learn them more and more skills. Even Sony giving equal opportunities to their employee and also giving opportunity to get more experience from other organizational firms. Till financial year 2010 Sony has more than 98000 full time workers in different vault of heavens, including managing body across the globe. Also there are large add together of workers approx. more than 40000 who are doing work indirectly for Sony Ericsson through agencies, distributors, contra ctors, and so on Eventually their world resource policy is fair enough for all employees as well and also its regardless of gender, ethnic origin and disability. Sony has also providing extra facility to disable persons which motivates that person for their secure future.Sony Ericsson has very vast list of their distributors which can deliver companies goal easily and effectively. It has around more than 25000 suppliers across the globe and invests approximately 30 billion in every financial year. Sony has majority to derive level best value and also ensures actual suppliers who are engaged and operates in a strategic sourcing process.Sony Ericsson served their customers in telecommunication sector across the world and aims for value pile to customers and also offers basic discount to all segment of customers as per their worth. Also taking specific action to deliver customer services which aims to make good mobile products and accessories. Sony has one of the largest investments in communication industry. For making this worthful company has to study all facts related with market and consumers demand also get feedback from their frozen consumers. Otherwise the result will comes out in negative sense and also new facilities which failed due to short earning and insufficient sales. However Sony has set of buy principles which ensure acts ethically and commercially, who will responsible in business dealings with global append. Sony realized that very well about their workforce who improves their efficiency and service.By strategy implementation and several approaches Sony will get gain maximum contribution through senior management of the company.Task 3VisionSony has long term vision for their successful enterprise which determines to create and capture the market where company wants to run their business and achieve their organizational objectives. Also increase its strong suit and reliability.There has been categorized in different manners which can des cribe belowEnvironmental vision towards sustainabilityThe core responsibility of the Sony Group to society is to pursue the enhancement of corporate Value through innovation and sound business practices. The Sony Group recognizes that its Businesses have direct and indirect impact on the societies in which it operates. threatening business Practices require that business decisions give due consideration to the interests of Sony stakeholders, including shareholders, customers, employees, suppliers, business partners, local communities.Sony today announced its environmental vision towards sustainability which outlines the Sony group fundamentals environmental policy. It states both basic philosophy and specific numerical targets and announces the target of double eco efficiency.The growth of stakeholders concerned with environmental issues where consumers are expressing increasing concern, also the company has to rate themselves according to environmental measures. In many nation gov ernment is introducing environmental taxes and schemes for CO2 emission rights. Hence company knows and realizes the development of a sustainable thrift it is necessary to combine ecology and economy together in management policy. The environmental vision towards sustainability works from the highest concept to the most specific targets to realize a sustainable society.MissionTo give customer satisfaction in terms of good services and qualitized products and also want to measure their progress through key essentials which can described belowCustomer Service It is an integral part of every business by which company get success and achieved all organizational targets or objectives. As fact shows that company is increasing their customer services on every year like in 2008 Sony provides service to their customer approx. 10% which increases in 2009 and reached upto 23% and in 2010 we will get very positive result which rise upto 35% by that companies trust and image is up(p) year on year.Free Cash Flows Free cash flow is increasing every year and it also depends on financial health of company which sustainable depends on companys wealth. Free cash flow in 2010 was 2143 million, compared with 1134 million in 2009.Earning Per share Every company has to maximize their shareholders similarly Sony has done with their objectives by which company will move towards their indicators.1) Building of strategyWith the succession of the two founders it would be very difficult for the company to find someone as visionary and for them to lead the umbrella strategy company with Sony which is the international company having different major branches listed in 23 stock exchanges weeing a strategy is a stout job. Strategy should be made in such a way to generate more more profit for which the greater emphasis should be on market share especially in Japan where Sony market is shrinking. There should be better coordination between the engineers in the RD department.2) Diversifica tion.For the company to diversify it should concentrate more more on electronic know how in non consumer the competition are also able to copy in a much short time. This would make full use of the RD department which is the strongest advantage of Sony without waiting for the price cutting technology adaptation. It should also able to use its unique talent in videos semi conductor technology to create its version of the office of the future.3) Alliance corporationSony should try to become a leader instead of maverick. The new product which the company is launching it involved both hardware software so it should try to achieve industry wide standard. By pioneering in the field first the standards is ripe a way to ensure stability to allows Sony to concentrate and on product development improvement they also lack the know how to the creative software market. company should also focus on the product line to make it more compatible with one another which is crucial through the co mmunication between groups managers .So that it whitethorn able to build brand loyalty for customers. It was same like when Japanese took over the US market through cheap yet quality consumer goods other Asian countries with their low labor cost pose as great competition at the lower end of consumer good.4) Cost cuttingIt is important for the organization because RD place an integral part in the success of Sony cannot be cut drastically since it gobbles up 10% of sales. As we know company I is having grinder in US Japan. But Sony is not fully making use of lower cost areas in the world especially Asian countries. Since it can take advantage of there cheap labor and can also get a head start in their budding consumer market.5) Integration of production design MarketingIn every organization designing developing of a product is a different process from the production marketing. As we know the design is backed by intuition experience rather than market research analysis. So to cure this phenomenon the RD department should listen more toward the consumer need and then insert instead of creating new markets. They should also be made responsible to the profit breathing out of a particular product we also cannot deny the fact that it also brings these efficient groups together to achieve synergy.6) ImplementationWhen we talk about implementation it is important for the company to integrate together with the Japanese work ethic its Hesperian counterparts because Sony is a kind of MNC where there are people working from different country for which company needs to involve writing the importance of profits its responsibility to its shareholders. More More communication integration should be made between the department like designing, production marketing. Company should also decide the standard which the world is adapting and accordingly should take decision to cut off setbacks. However the end product ratio between consumer business product should be constantly reviewed through out the process to achieve optimum mix.Task 4External factors and adaptation of Sony CorporationSony adopts many methods of cost reduction which prevailed economic occurrence in country. In year 2010 cost reduction activities which delivered some are changing steps with a reduction of operating cost and capital expenditure. Even though all business and internal services has deliver these savings, which focused on eliminating failure cost, also analyzed overhead value program which reduced cost with structural approach on project basis. These all aforesaid actions will reduce cost more consequently. Also it has improved service delivery and depict terms which would be expected to achieve further benefits in current year.Like every company Sony also has many functional areas which can be categorized and described give belowTechnology Development Sony has brand image on which company have to stay on their parts and commitments which they given to their co nsumers, distributors and others. It is also known for its best services and good quality of technological products which doesnt occur problems or errors frequently. In Sony their products are full of advanced technologies which make human life better and easier.Sales and Marketing It plays very vital role for every organization similarly this function is important for Sony Corporation. Without proper functioning and managing this sector surely every business function will not get succeed in their task. Sales and marketing are those segments which generates cash flow and revenue. Since for improving their market and business Sony has adapting some effective marketing strategies on different categories. In this competitive world nowadays company will focused to build strong relationships of customers. Even provide extra customer service with free of cost to all segments of customers which makes to give security of product to all customers and also reduces supply and carbon emissions. Additionally company is always set their mind to use and investigate more and more renewable electricity or new technologies such as by developing own wind farms which give advantage over others.Human Resource Management This sector is a backbone of every organization which managed human beings as per organization requirement and its role to satisfy organizational workforce needs. Further improper and ineffective function creates massive loss to the company. Till 2010 financial year Sony has more than 25000 workers who works in the company as a full time worker and more than 45000 peoples indirectly worked for company through agencies, distributors, contractors, etc. It also makes eco friendly environment without following any ethics and origin, regardless of religion, gender and disability. Eventually Sony has proud on his human resources department which plays important role in their successive path. Although Sony also deals with some specialist recruiting agencies which attract people to work in its organization and meanwhile they can judged special skills in employees by creating competitive advantage. With the help of that Process Company has list of number of talented peoples which makes worth for the company.Task 5Competitive Strength and weakness of Current business Strategies of SonyAs we all know that time is money in very general and it is actually money for all segments like business, individuals, professionals, etc. In strategy firstly considers important task and involves strategy to develop time table in terms of giving exact preference on all segments as per business demand. Thus strategy implementation is very important for business and also have to make keen observation about investigation under resources how much time every operation will take? Then after start new operations and keep control on going operations. Lastly if any deviation occurred at the time of operation then sometimes to get back is the right decision and sometimes to resol ve that on timely, so that it depends on situation how much it make worth according to business vision.However the final element to control business effectively and to make strategic control, the strategic planning process is essential. In planned performance the review of actual performance is monitored by supporting organizational learning and enabling the improvement of performances. Also provide rewards to the employee who attain company objective very efficiently which based on strategic issues and also helps in identifying and communicating the drivers of success. Furthermore all strategies planned and organized to make benefits for company. As per number of criteria strategies might evaluated on suitability, feasibleness and acceptability. The acceptability of strategy indicates view of stakeholders and feasibility indicates organizational adequate resources. Eventually suitability refers logic of strategy. The key for internal and external success is to manage time effective ly and actively participate in every segment of requiring business by which we can make our successive product and remain keep our corporations brand image.ConclusionAfter analyzing the whole situation and surveying the business plan the conclusion which can be drawn for the company is that Sony Corporation fined it impossible to create any kind of sustainable competitive advantage based on product alone. It is also always being observed by everyone working in a successful company that they continuously work to know how to create a customer centered competitive advantage of this company the key internal strength are the appropriate effective marketing strategy but on the other hand if you talk about flaws of the marketing strategies declares the company on major internal setback. Sony also have the potential to innovate into a company with international operations as well as culture since it was one of the first Japanese company to set up a main branch in the US. With strategy luc k Sony could become a great firm as it was will be.